Brand Tone

Artistic & Passionate, Unique & One-of-a-Kind, Timeless & Classic with a Modern Edge, Personal & Accessible, Quality-Oriented

Brand Values

• •Uniqueness & Individuality: Offering pieces that ensure customers 'stand out from the rest'.
• •Craftsmanship & Artistry: Handmade pieces created with care from globally sourced vintage items.
• •Repurposing & Sustainability: Giving new life to vintage treasures and maintaining their integrity.
• •Customer Focus & Service: Commitment to stellar customer service, fair pricing, and personal attention.
• •Passion for Design: Driven by a love for shopping, the 'thrill of the hunt,' and fashion.
• •Kindness: Mentioned by Erin as a quality essential to success.

Best Practices

• •Emphasize the 'Story': Always highlight the journey of the vintage pieces – where they might have come from (even if imagined), the era they represent, and the new life they've been given. This reinforces the 'unique' and 'repurposed' values.
• •Use Evocative & Descriptive Language: Words like 'treasure,' 'heirloom,' 'reimagined,' 'hand-selected,' 'bespoke,' 'timeless,' 'classic,' 'modern edge,' and 'artisan' can convey the brand's essence.
• •Maintain a Personal Touch: Write as if Erin is speaking directly to the customer, sharing her passion. Use 'I' or 'we' (referring to the studio) to create a connection, echoing Erin's stated value of being accessible.
• •Showcase Craftsmanship: Detail the handmade aspect and the care taken in repurposing and designing each piece. This justifies the quality and uniqueness.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, product descriptions, and even customer service interactions aligns with the established artistic, unique, and personal voice of the brand.

Social Perception

Positive: Customers and stockists generally perceive the brand positively, appreciating the unique designs, vintage aesthetic, and customer service. The jewelry is often described as beautiful and one-of-a-kind. Mixed on Quality vs. Price (Specific Instances): While many praise the quality, at least one wholesale review pointed out concerns about some materials not matching the price point, suggesting occasional inconsistencies. Associated with Artistry & Uniqueness: The brand is seen as a source for distinctive jewelry that tells a story. Recognized in Boutique and Artisan Communities: Presence in markets and features in publications like VoyageATL suggest a respected position within these communities.

Copy Examples

• •Headline: Adorn Yourself with History. Discover One-of-a-Kind Vintage Treasures, Reimagined. Body: At Erin Knight Designs, we unearth the forgotten beauty of the past. Each piece is a hand-selected vintage gem, lovingly repurposed into a timeless classic with a distinctly modern spirit. Wear a story, not just an accessory. Explore the collection.
• •Product Description (e.g., for a repurposed brooch necklace): Once a cherished Victorian brooch, now a statement necklace that whispers tales of bygone eras. Erin Knight has meticulously preserved its intricate details, pairing it with a contemporary chain for a look that’s both classic and boldly unique. Handcrafted in our Roswell studio, this is more than jewelry – it's wearable art.
• •Social Media Post: The thrill of the hunt is real! ✨ Erin found this incredible vintage clasp on her latest treasure hunt and knew it had to become something extraordinary. Stay tuned to see how this piece of history is reborn into a modern heirloom. #ErinKnightDesigns #VintageReimagined #OneOfAKindJewelry #HandmadeLuxury #ArtisanJewelry
• •About Us Snippet: Fueled by a passion for discovery and over 20 years of fashion insight, Erin Knight Designs was born from a desire for jewelry that tells a unique story. We believe in the soul of vintage pieces and the art of transformation, creating designs that are as individual as you are. Fairly priced, passionately made.
• •Email Subject Line: Unlock Timeless Style: New Vintage Arrivals at Erin Knight Designs Body: Step into a world where every piece has a past and a vibrant future. Our latest collection of handcrafted jewelry features rare vintage finds, each reimagined by Erin Knight to bring a touch of timeless elegance and modern edge to your look. Be unique. Be you.