Brand Tone

Joyful, Creative, and Approachable

Brand Values

• •The Power of Color
• •Human Connection
• •Creativity and Self-Expression
• •Mindfulness and Observation
• •Social Consciousness

Best Practices

• •Lead with Emotion, Support with Detail: Start copy with the feeling the product evokes Gjoy, nostalgia, connection Gand then follow up with the practical details like materials, size, and what makes it special (e.g., "handmade," "designed in LA").
• •Use a "Color & Joy" Lexicon: Consistently use words associated with the brand's core values. Incorporate terms like joy, vibrant, color, dopamine, bright, magic, connection, feeling, handmade, and heartfelt into product descriptions, social captions, and web copy.
• •Tell the Story Behind the Art: Whether it's a neighborhood mural or a sticker inspired by a favorite song, share the "why" behind the creation. This reinforces authenticity and builds a stronger connection with the audience, making them feel like part of the creative journey.
• •Maintain an Approachable, First-Person Voice: Write as Erin does Gpersonally and directly. Use "I" and "we" (referencing the studio/cat assistant) to create a friendly, down-to-earth tone that makes the artist and the brand feel accessible, even as her artistic profile grows.
• •Bridge the Gap Between Art and Product: Acknowledge both sides of the brand in your copy. Frame products like stickers and zines as accessible pieces of a larger artistic practice that includes gallery work and installations. This elevates the perceived value of the commercial items while making the fine art feel more relatable.

Social Perception

The public perception of Erin Fong Studio is overwhelmingly positive, with high-quality and loved products, an inspirational and joyful artist, and a community-engaged and respected presence.

Copy Examples

• •Say hello to your journal's new best friend! ✨ We've bottled up the joy of a sunny LA afternoon and poured it into our new 'Golden Hour' sticker sheet. Each sticker is a little pop of dopamine, designed to make you smile. Handmade, heartfelt, and ready to brighten your day. Tap the link in bio to bring the sunshine home! ☀️
• •This isn't just a print; it's a feeling. Inspired by the quiet magic of noticing the world around you, this piece explores the simple, powerful connection between color and emotion. Printed on archival-quality paper with vibrant, lasting inks, it's designed to be a daily reminder to slow down and find the beauty in the small things. A perfect slice of handmade art for your favorite wall.
• •A dose of color for your inbox (& a little surprise inside!)
• •Art for Everyday Joy. Explore handmade stickers, prints, and zines designed to celebrate color and connection.
• •Come along for the ride! 🎵 From a spark of an idea to a sticker you can hold. This is how we turn a little bit of punk, a little bit of pop, and a whole lot of color into something special. What should we make next? #artprocess #stickermaking #procreateart #artistsoftiktok #handmade