Brand Tone

Sophisticated, Poetic, and Confident

Brand Values

• •Made in Italy & Artisanal Craftsmanship
• •Timelessness over Trends
• •Feminine Self-Expression
• •Artistic and Emotional Inspiration

Best Practices

• •Use Evocative, Sensory Language: Instead of saying "high-quality," say "woven from fine Italian wool" or "the soft touch of brushed cashmere." Focus on what the wearer feels—both physically and emotionally.
• •Tell the Story of "Made in Italy": Consistently reference the brand's heritage. Use phrases like "From our atelier in Italy," "The art of Italian tailoring," and "A legacy of craftsmanship" to reinforce this core value.
• •Embrace a Poetic, Refined Tone: Write with sophistication. The copy should feel as considered and crafted as the clothing itself. Avoid slang, overly casual phrasing, and hard-sell tactics. The voice is confident yet understated.
• •Focus on the Woman, Not Just the Garment: Frame the product around the woman who wears it. The copy should speak to her intelligence, authenticity, and personality. It’s not just a dress; it’s *her* dress, a part of *her* wardrobe and *her* life.
• •Highlight Duality and Contrast: Leverage the brand's unique blend of masculine and feminine, classicism and sportswear, strength and romance. Use this tension in the copy to create a more dynamic and interesting brand narrative (e.g., "The strength of a tailored shoulder meets the softness of silk.").

Social Perception

Erika Cavallini is perceived as a respected contemporary luxury brand, recognized by the fashion industry for Italian excellence, classic tailoring with a modern artistic sensibility, and consistent high-fashion presence. Customers view it as a high-quality, stylish, and practical choice for sophisticated women, valuing its exclusive status and blend of sophistication with relaxed charm.

Copy Examples

• •Poetry in motion. The art of expression, woven into every thread. Our silk dress, a second skin for your story. #ErikaCavallini #MadeInItaly
• •Fall/Winter 2025: An Unspoken Dialogue. Discover a collection born from private emotion and artisanal passion. Timeless forms, reimagined.
• •An architecture of confidence. This blazer, crafted in Italy from fine wool, borrows from masculine tailoring to celebrate the feminine form. Its precise cut and understated details offer a quiet strength, an investment in your personal narrative.
• •A Note from the Atelier: The Craft of Timelessness
• •We do not follow trends; we create companions for your journey. Born in Italy in 2009, Erika Cavallini is a language of passion, expressed through meticulous craftsmanship and fabrics that hold a story. Each piece is an invitation to express your own truth with quiet confidence and contemporary romanticism.