Brand Tone

Elegant & Delicate, Personal & Passionate, Trustworthy & Quality-Focused, Approachable & Friendly, Informative & Helpful

Brand Values

• •Quality & Craftsmanship
• •Beauty & Elegance
• •Customer Happiness & Connection
• •Versatility & Timelessness
• •Authenticity & Passion
• •Value for Money

Best Practices

• •Emphasize Eri's Story & Passion: Consistently weave the founder's journey, passion for design, and Japanese heritage into website copy, social media posts, and product descriptions. This reinforces authenticity and the personal touch.
• •Highlight Quality & Material Benefits Clearly: Always explain the advantages of gold-filled jewelry (durability, hypoallergenic, value) and the premium nature of the gemstones. This builds trust and educates the customer.
• •Maintain an Elegant & Aspirational Visual Language: Ensure all photography and visuals align with the minimalist, delicate, and high-quality aesthetic. This reinforces the "elegant" aspect of the tone.
• •Use Warm, Inclusive, and Positive Language: Write captions and descriptions that make customers feel good about themselves and the jewelry. Focus on terms like "happy," "special," "beautiful," "celebration," and "confidence."
• •Engage Authentically with the Community: When responding to comments or reviews, maintain a friendly, helpful, and appreciative tone. Share customer photos (with permission) to build a sense of "ERIJEWELRY family" as mentioned by the founder.

Social Perception

Positive Quality & Durability, Elegant & Unique Designs, Personal Touch & Trust, Good for Everyday Wear, Fair Pricing, Growing Brand with Local Roots

Copy Examples

• •Headline: Your Daily Sparkle, Crafted to Last. Body: Discover ERIJEWELRY's gold-filled treasures, designed in Brisbane with passion. Minimalist elegance for every moment, because you deserve to shine, effortlessly. Visit our Chermside store or shop online.
• •Headline: The Art of Japanese-Inspired Delicacy. Body: From Tokyo to Brisbane, Eri's vision of fine, dainty jewelry comes to life. Hand-finished pieces using premium gemstones, made to make you feel uniquely beautiful. Explore our latest collection.
• •Headline: Invest in Elegance. Wear it Everyday. Body: Why choose between beauty and durability? Our gold-filled jewelry offers the timeless look of gold with the resilience for your daily adventures. Hypoallergenic and designed for comfort, from the office to the weekend.
• •Headline: More Than Just Jewelry, It's a Feeling. Body: At ERIJEWELRY, we believe in creating pieces that bring joy and celebrate your unique story. Hand-crafted with love and premium materials, because every woman deserves to feel special. Find your perfect match.
• •Headline: Timeless Designs, Consciously Created. Body: Embrace sustainable style with ERIJEWELRY. Our commitment to quality gold-filled pieces and premium gemstones means your favorite designs will last, reducing the need for fast fashion. Beautiful, versatile, and made with care.