Brand Tone

Nourishing, Authentic, Health-Conscious, Community-Focused, Approachable, Quality-Driven

Brand Values

• •Health & Wellness
• •Quality & Purity
• •Community
• •Tradition
• •Transparency
• •Sustainability

Best Practices

• •Prioritize "Nourishing" Language: Use words like "nourish," "wellness," "support," "healing," "vitality," and "wholesome" to reinforce the health benefits and caring aspect of the brand.
• •Emphasize Local & Community: Regularly mention "local sourcing," "Ohio farms," "Cleveland proud," and "community support" to connect with local customers and highlight ethical practices.
• •Highlight Tradition & Quality: Use phrases like "slow-simmered," "traditionally made," "handcrafted," "pure ingredients," "organic," and "grass-fed" to convey the premium nature and careful preparation of the broth.
• •Maintain an Approachable & Informative Voice: Explain the benefits clearly and simply. Share the founder's story or behind-the-scenes content to build a personal connection. Be friendly and open in communications.
• •Be Transparent and Authentic: Clearly list ingredients, explain the sourcing philosophy, and be honest about the making process. Avoid overly hypey marketing language; let the quality and benefits speak for themselves.

Social Perception

Positive for health benefits, high-quality product, trusted local brand, authentic and not mass-produced, good taste & versatility, limited availability concern

Copy Examples

• •Headline: Sip Your Way to Wellness: Discover the Nourishing Power of Erie Bone Broth. Body: Crafted with locally-sourced Ohio ingredients and slow-simmered for days, our bone broth is packed with collagen and nutrients to support your gut, joints, and vitality. Taste the tradition, feel the difference.
• •Social Media Post: Meet the hands behind your health! We’re passionate about bringing you the purest bone broth, made with bones from humanely raised animals on local farms and organic veggies. It’s more than broth; it’s our commitment to your well-being and our community. #ErieBoneBroth #LocalGoodness #TraditionallyNourishing
• •Product Description Snippet: Why choose Erie Bone Broth? Because we believe in real ingredients and traditional methods. No shortcuts, no artificial anything – just pure, nutrient-dense goodness, slow-simmered to perfection. Support your body naturally.
• •Email Subject: Feel the Erie Difference: Traditionally Crafted for Your Health. Body: Feeling sluggish or looking for natural joint support? Erie Bone Broth is slow-simmered with care, using only the best local, organic ingredients to create a delicious, healing broth. Warm up a cup and nourish yourself from the inside out.
• •Short Ad Copy: Cleveland’s own Erie Bone Broth: Soothing, strengthening, and locally sourced. From our kitchen to yours, experience the authentic taste and benefits of traditionally made bone broth. Find us at local markets and online!