Brand Tone

approachable, engaging, and authentic

Brand Values

• •Authenticity & Vulnerability
• •Mental Health Advocacy
• •Cross-Cultural Connection
• •Community & Connection
• •Growth & Entrepreneurship

Best Practices

• •Speak Like a Human: Use conversational language, contractions (like "you're" and "can't"), and relatable phrasing. Avoid overly formal or corporate jargon.
• •Be Open and Honest: Don't be afraid to share vulnerabilities or behind-the-scenes thoughts (where appropriate). This builds authenticity and trust.
• •Engage with Questions: End posts with questions to encourage interaction and make the audience feel involved, reinforcing the approachable nature.
• •Use Humor (When Appropriate): Lightheartedness and humor can make the brand more personable and relatable, reflecting Eric's own style.
• •Emphasize Community: Regularly address the "Nam Nation" or fanbase directly, fostering a sense of belonging and shared experience.

Social Perception

Fans generally perceive Eric Nam as a talented, charismatic, and genuine artist who is relatable and down-to-earth. Media often portrays him as a multifaceted talent – a singer, songwriter, engaging interviewer, and entrepreneur.

Copy Examples

• •New single 'Echoes in My Mind' just dropped! 🧠✨ This one is for anyone who's ever felt like they're figuring things out as they go. Hope it finds you where you are. Link in bio to listen & let me know what you think!
• •Guess what, Nam Nation?! We're hitting the road again! 🎤 So excited to share these new songs and sing our hearts out together. Check out tour dates at ericnam.com – can't wait to see you there! Who's coming?!
• •Feeling a bit overwhelmed lately? You're definitely not alone. On the Mindset app this week, I'm sharing some personal ways I navigate those tougher days. Let's talk about it. 💚 Download/Open Mindset: [Link]
• •Just had the most amazing chat with [Guest Name] on the Daebak Show! We talked about everything from their new music to what REALLY happens behind the scenes. 😂 You don't want to miss this one. Episode out now wherever you get your podcasts!
• •Cozy season is officially here (or maybe it's just an everyday mood 😉). Dropped some new super soft hoodies on the store. Perfect for those chill days or repping Nam Nation out and about. Shop now: [Link] What color are you grabbing?