Brand Tone

Helpful, Quality-focused, and Stylish

Brand Values

• •Quality
• •Style
• •Helpfulness
• •Innovation
• •Customer Satisfaction

Best Practices

• •Focus on highlighting product appearance and quality based on positive reviews.
• •Address potential durability concerns mentioned in mixed reviews by emphasizing product testing and quality control.
• •Incorporate customer feedback to improve product design, such as offering more dimming options.
• •Maintain a helpful and informative tone, similar to the positive reviews of 'ERIK LIGHTING' in Pittsburgh.
• •Differentiate the brand from other companies or product lines with similar names by clearly stating unique features and benefits.

Social Perception

Reliable lighting provider known for quality products, helpful customer service, and stylish designs.

Copy Examples

• •Enhance your space with the rustic charm and exceptional quality of our Eric table lamps.
• •Experience the perfect blend of style and functionality with our lighting solutions, designed to elevate any room.
• •Our commitment to quality ensures that every lamp is crafted to meet the highest standards, providing you with lasting beauty and performance.
• •Discover the perfect lighting ambiance for your home with our range of innovative designs and customizable settings.
• •We listen to our customers! Our lamps are crafted for ease of assembly and provide a great user experience.