Brand Tone

Empathetic & Supportive, Luxurious & High-Quality, Expert & Informative, Approachable & Personal, Confident & Positive

Brand Values

• •Quality Craftsmanship
• •Natural Realism
• •Customer-Centricity & Service
• •Empowerment & Confidence
• •Integrity & Transparency

Best Practices

• •Embrace Paula's Story: Consistently weave in the founder's personal journey and commitment.
• •Prioritize "Natural" and "Quality": Ensure all copy reinforces the high quality of materials and the realistic, natural look and feel of the wigs.
• •Balance Luxury with Approachability: Maintain a warm, supportive, and personal tone, especially in direct customer communications and social media interactions.
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the wearer feel – beautiful, confident, and like themselves.
• •Be Transparent and Informative: Provide clear, detailed information about products, materials, and care. Honesty about production times can build further trust.

Social Perception

Highly Trusted, Premium Quality Provider, Personal & Caring, Solution-Oriented, Worth the Investment

Copy Examples

• •Headline: Rediscover Your Confidence, Strand by Strand. Dejaco Hair: Where luxury meets the art of natural-looking hair. Body: We understand that your hair is more than just hair – it's a part of you. Founded from personal experience, Dejaco Hair is dedicated to crafting exquisitely natural wigs and toppers that empower you to feel like your most beautiful self, every day.
• •Product Description Snippet: Indulge in the unparalleled realism of our 'Michah' lace wig. Meticulously handcrafted with 100% premium European fine texture human hair, this piece features a seamlessly pre-plucked hairline and delicately single-knotted Swiss lace for an undetectable finish. Experience the Dejaco difference: quality over quantity, for a look that's as unique and radiant as you are.
• •Social Media Post: Hello beautiful! ✨ Thinking about exploring the world of luxury wigs? Paula here, and I'd love to personally help you find your perfect match. Let's chat! We believe everyone deserves to have the best hair of their life. #DejacoHair #LuxuryWigs #HairConfidence #RealHairRealYou
• •About Us Snippet: Dejaco Hair isn't just a brand; it's a passion born from a personal journey. As a woman-owned small business, every wig and topper is curated with an unwavering commitment to quality and your happiness. From selecting the finest hair to offering post-purchase care, we're with you every step of the way. Because you don't just wear our hair, you live in it.
• •Email Subject Line: Your Journey to Flawless Hair Starts Here | Discover Dejaco. Email Body Snippet: Feeling overwhelmed by wig choices? At Dejaco Hair, we make finding your perfect hair an uplifting experience. Explore our collections of natural, luxurious wigs designed to make you feel confident and beautiful. Let us help you feel like a million bucks!