Brand Tone

Artistic, Creative, Bohemian, Relaxed, Timeless, Enduring, Understated Luxury, Elegant, Warm, Authentic, Nature-Inspired, Organic, Whimsical, Fun

Brand Values

• •Craftsmanship and Quality
• •Timelessness over Trends
• •Connection to Nature
• •Authenticity and Individuality
• •Conscious Design and Sustainability
• •Artistic Collaboration and Community
• •Lived-in Comfort and Relaxed Luxury
• •Finding Beauty in the Everyday and Imperfection

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the craftsmanship involved, and the connection to nature. Let the narrative reflect the brand's artistic and authentic soul.
• •Use Evocative, Sensory Language: Describe textures (e.g., "yummy Alpaca knits," "Petal Silk"), colors inspired by nature, and the feeling of the garments. Appeal to the senses to convey the "relaxed luxury" and "bohemian" feel.
• •Highlight Values Consistently: Weave in mentions of sustainability, timelessness, quality craftsmanship, and the brand's "Design by Nature" philosophy in product descriptions, social media posts, and 'About Us' sections.
• •Maintain an Authentic, Personal Voice: Even as the brand grows, retain a sense of connection to the founder's vision. Use "we" to foster a sense of community, but ensure the voice feels personal and warm, like advice from a trusted, stylish friend.
• •Focus on "Effortless" and "Lived-in": Emphasize the ease, comfort, and versatility of the pieces. The copy should feel sophisticated yet approachable, avoiding overly formal or technical jargon, aligning with the "relaxed," "refined hippie" aesthetic.

Social Perception

High-Quality, Artistic, Timeless, Versatile, Bohemian Chic, California Cool, Authentic, Personal, Aspirational, Accessible, Ethically Minded, Niche Brand, Loyal Following

Copy Examples

• •Headline: "Erica Tanov: Where Timeless Design Meets Nature's Artistry." Body: "Discover pieces crafted with soul. Our collections are an ode to the enduring beauty of the natural world, designed to be cherished for a lifetime. Embrace your unique story with fabrics that feel like a second skin and silhouettes that whisper relaxed elegance."
• •Headline: "Beyond the Trend: The Art of Slow Fashion." Body: "At Erica Tanov, we believe in the quiet luxury of well-made things. Each garment and home treasure is a testament to conscious craftsmanship, using natural materials that honor both you and the earth. Invest in beauty that lasts."
• •Headline: "Find Your Nature. Wear Your Story." Body: "Inspired by the wild, crafted for your world. Erica Tanov brings you designs that blend bohemian spirit with effortless sophistication. Wrap yourself in the comfort of nature's palette and the authenticity of true craftsmanship."
• •Headline: "The Beauty of Imperfection, Perfectly Captured." Body: "Erica Tanov celebrates the unique, the lived-in, the beautifully imperfect. Our designs embrace the character of natural textiles and the artistry of handcrafted details, creating pieces that are as individual as you are. Experience understated luxury, designed by nature."
• •Headline: "Curate a Life of Relaxed Elegance." Body: "From your wardrobe to your sanctuary, Erica Tanov offers a vision of Californian relaxed luxury. Discover clothing that moves with you and home décor that tells a story. It’s more than style; it’s a feeling of finding beauty, every day."