Brand Tone

Empowering, Expert, and Insightful

Brand Values

• •Conscious Transformation
• •Intellectual Rigor
• •Human-Centric Progress
• •Global Citizenship

Best Practices

• •Lead with "Why": Start all communication by addressing the deeper purpose—the "why" behind the strategy. Frame advice not just as a business tactic, but as a step towards a more humane and effective way of working or living.
• •Bridge Theory and Practice: Consistently connect academic or complex concepts (like collective intelligence, anthropology) to real-world, practical outcomes. Use phrases like "What this means for your team is..." or "The practical application of this idea is..."
• •Use Empowering Verbs: Employ strong, action-oriented verbs that inspire change and capability. Words like cultivate, transform, empower, build, unlock, and inspire should be staples in the brand's vocabulary.
• •Maintain a Polished, Professional Voice: Avoid overly casual slang, memes, or trends that don't align with the "expert" persona. Communication should remain clean, articulate, and well-structured across all platforms, from the website to social media captions.
• •Segment to Succeed: Acknowledge the different facets of the brand (coaching vs. ethical fashion) and tailor the message to the specific audience on each platform, while keeping the core values of conscious transformation and intellectual rigor consistent across both. For example, LinkedIn content may be purely for leadership coaching, while a talk featured in Just Style will focus on fashion, but both will share the same foundational brand DNA.

Social Perception

Thought Leader and Educator. Perceived as an expert operating at the intersection of academia and practical application, a professional guide for modern leadership, and an advocate for ethical practices. Her brand is seen as highly professional and business-focused, built on credentials and public speaking.

Copy Examples

• •Beyond Management: Build a Legacy of Empowered Leadership. We partner with visionary leaders to cultivate high-performing, psychologically safe teams that thrive on collective intelligence.
• •Swipe to unlock the 3 myths of team productivity. -> Myth #1: Constant harmony means success. Truth: Psychological safety means you can disagree productively. Ready to move from friction to flow? Our new workshop, 'The Resilient Team,' is now open for enrollment. Link in bio to transform your team's culture. #Leadership #TeamBuilding #PsychologicalSafety #FutureOfWork
• •The Anthropology of the Modern Workplace: Why Your Company Culture is Failing and How to Fix It.
• •Are you leading or just managing? A new paradigm inside.
• •We talk about supply chains, but what about our 'value chain'? Just spoke at #IFCO on why conscious consumption is the future of fashion. True style is ethical, intentional, and sustainable. #EthicalFashion #Sustainability #ConsciousConsumption