Brand Tone

Inspirational & Empowering, Proud & Celebratory (of Mexican/Latinx Heritage), Friendly & Approachable, Creative & Artistic, Relatable & Humorous

Brand Values

• •Representation & Cultural Pride
• •Resilience & Empowerment
• •Family & Gratitude
• •Creativity & Quality
• •Entrepreneurship & Community

Best Practices

• •Always Weave in the "Why": Connect product descriptions and social media posts back to the core values of representation, cultural pride, and empowerment. Remind your audience of the story and mission behind the designs.
• •Embrace Bilingualism (Authentically): Continue incorporating Spanish phrases naturally, like "Hola friends," "familia," "cultura," "cositas bonitas." This reinforces the brand's heritage and connects with a bilingual audience. Ensure correct usage and context.
• •Stay Positive and Uplifting: Even when touching on themes of struggle (inspired by Erica's story), the overarching message should be one of hope, resilience, and achievement.
• •Be Visually Consistent with Verbal Tone: Ensure that the vibrant, colorful, and often detailed aesthetic of the products is matched by lively, descriptive, and warm language in the copy.
• •Engage with the Community: Maintain the friendly, approachable tone in responses to comments and messages. Foster a sense of community around shared cultural pride and inspirational stories. Use questions in posts to encourage interaction, as seen in some TikToks.

Social Perception

Highly Positive, Inspirational Figure, Representative of Latinx Culture, Supportive of Small Businesses, Trustworthy & Responsive

Copy Examples

• •¡Hola familia! ✨ Fresh off the press is our new '[Sticker Name]' sticker! Inspired by the vibrant colors of our cultura and the strength within our community. Perfect for your laptop, water bottle, or anywhere you want to add a touch of heritage and a reminder to shine.Representation matters, and we’re here to celebrate YOU. Link in bio to shop! #EricaAlfaroDesigns #MexicanInspired #LatinaOwned #CulturalPride #NewProduct
• •From humble beginnings to harvesting dreams. ✨ Erica Alfaro Designs offers unique, Mexican-inspired stationery and gifts that celebrate your journey and heritage. Whether you're a first-gen graduate or simply proud of your roots, find a piece that tells your story. Shop our collection today and wear your story with pride! #HarvestingDreams #SiSePuede #LatinaDesigner #GraduationGift #EricaAlfaro
• •She's your rock, your biggest supporter, the heart of your familia. Show your Madrecita just how much she means with our beautifully designed [Card Name] greeting card. Featuring intricate, hand-drawn inspired Mexican floral patterns and printed on high-quality, textured paper, this card is more than just a note – it's an abrazo in an envelope. Perfect for her birthday, Mother's Day, or just because. Dale un poquito de amor. ❤️ #MexicanGreetingCard #ParaMama #AmorEterno #LatinaMade
• •¡Que Onda, creative souls! We're so excited to share our newest collection, bursting with color, cultura, and all the good vibes you’ve come to expect from Erica Alfaro Designs. Erica pours her heart and heritage into every piece, hoping to bring a smile to your face and help you feel represented. For a limited time, enjoy [discount]% off to celebrate [occasion/new launch]! Let’s fill the world with more art that speaks to us. Shop now: [Link]
• •(Visual: Erica packing an order, showing the colorful products) Hola, it's Erica! Just packing up some of your favorite 'cositas bonitas.' Every sticker, every card, every design is a little piece of my heart and my Mexican heritage. My goal? To make you feel seen, celebrated, and proud of where you come from. Thank you for supporting my dream and letting me share my art with you. ¡Mil gracias! What design should I create next? Let me know in the comments! 👇 #LatinaBusiness #StationeryLove #MexicanArt #JefaMoves #Gracias