Brand Tone

Professional & Authoritative, Caring & Supportive, Solution-Oriented & Informative, Modern & Lifestyle-Focused, Friendly & Approachable

Brand Values

• •Health & Well-being
• •Quality & Durability
• •Expertise & Knowledge
• •Customer Satisfaction
• •Innovation
• •Productivity

Best Practices

• •Prioritize "You" Language Focused on Benefits: Always frame product features in terms of how they directly benefit the customer's health, comfort, or productivity (e.g., "Experience relief from back pain" rather than "Our chair has lumbar support").
• •Maintain a Helpful, Expert Voice: Share knowledge and advice freely. Use clear, concise language, avoiding overly technical jargon unless explaining a specific benefit. Cite endorsements and research where appropriate to build authority.
• •Emphasize Solutions, Not Just Products: Position Ergoworks as a provider of solutions to common problems (back pain, poor posture, WFH discomfort). The copy should guide customers toward the right solution for their specific needs.
• •Show, Don't Just Tell, the Care Factor: Infuse copy with empathy. Acknowledge the challenges customers face (e.g., "We understand the strain of long workdays") and present Ergoworks as a supportive partner in their well-being.
• •Ensure Visuals and Text Align: On platforms like Instagram and TikTok, ensure the visual style (clean, modern, lifestyle-oriented) is matched by copy that is equally engaging, benefit-driven, and sometimes more casual or direct, while still reflecting the core values of health and quality.

Social Perception

Trusted Authority, High-Quality Provider, Problem Solver, Customer-Focused, Family-Friendly

Copy Examples

• •Headline: Endorsed by Experts, Designed for Your Well-being. Body: "Stop letting discomfort dictate your day. At Ergoworks, our ergonomic solutions are professionally endorsed by The Chiropractic Association (Singapore) and the Singapore Physiotherapy Association. Invest in your health and productivity with chairs and desks crafted for ultimate support and comfort. Discover the Ergoworks difference today."
• •Headline: Your Back Will Thank You. Body: "Long hours at your desk don't have to mean chronic pain. Ergoworks offers a curated range of ergonomic chairs and standing desks designed to promote healthy posture and alleviate strain. Feel the relief and rediscover your focus. Visit our showroom for a personalized consultation."
• •Headline: Create a Workspace That Works for You, Not Against You. Body: "From compact home offices to dynamic corporate spaces, Ergoworks provides intelligent ergonomic furniture that adapts to your needs. Boost productivity, enhance comfort, and protect your long-term health. Explore our solutions online or in-store."
• •Headline: Invest in Their Future: Ergonomic Solutions for Growing Spines. Body: "Support your child's learning journey with IMPACT ergonomic school bags and adjustable desks from Ergoworks. Recommended by health professionals, our children's range promotes good posture from a young age, ensuring comfort and concentration. Give them the best start."
• •Headline: The Science of Comfort, The Art of Productivity. Body: "At Ergoworks, we blend cutting-edge ergonomic research with thoughtful design to create furniture that not only feels good but helps you achieve more. Experience the perfect synergy of support, style, and performance. Upgrade your workspace and unlock your potential."