Brand Tone

professional, confident, quality-focused, descriptive, evocative, educational, proud of Indian craftsmanship and heritage

Brand Values

• •Ergonomics and Comfort
• •Quality and Craftsmanship
• •Durability
• •Style and Timelessness
• •Customer Satisfaction
• •Made in India

Best Practices

• •Always lead with the dual benefit of comfort and style, as this is the core of the brand's unique selling proposition.
• •Incorporate the brand's heritage and expertise, mentioning aspects like their "six decades of experience" or "Indian craftsmanship" to add credibility and narrative.
• •Use confident and professional language, avoiding overly casual slang or jargon to reflect the premium quality of the product.
• •Highlight the technology and materials, mentioning specific features like "ERGOFLOW technology," "Gold Rated LWG Tanneries," and "genuine leather" to reinforce commitment to quality and innovation.
• •Leverage social proof by continuing to feature customer testimonials and ratings prominently in marketing materials to build trust and validate claims.

Social Perception

Largely positive, with customers frequently praising comfort, quality, and design. The brand successfully delivers on its promises, leading to high customer satisfaction and repeat purchases, evidenced by an average rating of 4.38 across many reviews.

Copy Examples

• •Don't choose between style and comfort. With Ergonstyle, you get both. Our handcrafted leather shoes are engineered for all-day comfort and timeless style. Experience the difference. #Ergonstyle #ShoesThatMakeSense #MadeInIndia
• •Everlasting Style. Unparalleled Comfort. Discover our collection of ergonomic leather shoes, crafted with over six decades of expertise. Shop Now
• •Tired of sacrificing comfort for style? We have the solution.
• •Introducing the 'City EC-01 Derby'. Meticulously crafted from premium, water-resistant leather, this shoe is the epitome of sophistication. Featuring our revolutionary ERGOFLOW technology and a cushioned insole, it's designed to provide exceptional comfort and support throughout your busiest days. Elevate your formal wear with a shoe that works as hard as you do.
• •Quality you can feel with every step. Our shoes are made with the finest materials and a passion for craftsmanship. #Ergonstyle #LeatherShoes #Quality