Brand Tone

Supportive & Understanding, Professional & Quality-Focused, Approachable & Friendly, Community-Oriented

Brand Values

• •Comfort & Quality
• •Thoughtful Design
• •Authenticity
• •Customer Focus & Service
• •Support for Healthcare Professionals

Best Practices

• •Always Write from the "Insider" Perspective: Emphasize the founder's background as an ER nurse. Use language and scenarios that resonate deeply with healthcare professionals, demonstrating a genuine understanding of their world.
• •Prioritize Comfort and Quality in Messaging: Consistently highlight that the apparel is designed for maximum comfort during long, demanding shifts and is made from high-quality materials.
• •Maintain an Encouraging and Supportive Voice: Acknowledge the challenging yet rewarding nature of healthcare work. Position the brand as a source of comfort and support for these professionals.
• •Be Approachable and Solution-Oriented: Encourage interaction, welcome custom requests, and ensure customer service messaging is friendly, helpful, and quick, mirroring the "speedy replies" noted on Etsy.
• •Foster a Sense of Community: Use inclusive language ("your team," "fellow nurses"). Highlight shared experiences and create content that healthcare workers can relate to and feel a part of. Run campaigns or features that showcase real healthcare workers (with permission).

Social Perception

Highly Positive (among customers), Niche & Respected (within its target market), Limited Broader Public Awareness

Copy Examples

• •Headline: ER Tested, Nurse Approved. Experience Comfort That Works as Hard as You Do. Body: Designed by an ER nurse who gets it. Our high-quality, thoughtfully crafted apparel is made for those long shifts and demanding days. Stay comfortable, feel supported. Shop eressentials.
• •Headline: Your Unit, Your Style. Custom Apparel for Your Healthcare Team. Body: At eressentials, we celebrate the spirit of every healthcare hero. Have a unique idea for your team's gear? We’ll work with you to bring your custom design to life, ensuring comfort and a professional look that unites. Contact us for wholesale and custom orders!
• •Headline: More Than Just a Uniform. It's Your Everyday Armor. Body: We know the emergency room is a battlefield. That’s why eressentials provides apparel that’s not only comfortable but durable enough to withstand anything your shift throws at you. Quality you can feel, designs that understand. #ERstrong
• •Headline: From One Nurse to Another: Gear Up With eressentials. Body: Founded in 2019 by an ER nurse, we’re passionate about creating the apparel we wished we always had. Discover the difference that thoughtful design and premium comfort make. Because you deserve the best. Visit er-essentials.com.
• •Social Media Post (Image: Happy healthcare worker wearing an eressentials shirt): Caption: Tackling the day, one comfortable shift at a time! ✨ Our healthcare apparel is designed with YOU in mind – by those who’ve been there. What’s your go-to eressentials piece? Share below! #eressentials #HealthcareHeroes #NurseLife #ComfortAndCare