Brand Tone

Knowledgeable & Expert, Helpful & Educational, Professional & Polished, Approachable & Friendly, Classic & Trustworthy

Brand Values

• •Quality: Offering high-quality, often professional-grade, cosmetic products.
• •Efficacy & Versatility: Promoting products like Bikor Egyptian Earth for their multi-functionality and effective results.
• •Customer Empowerment through Education: Providing guidance and instruction to help customers feel confident in their makeup choices and application.
• •Heritage & Expertise: Leveraging their long experience in the cosmetics industry and the history of the brands they carry.
• •Natural Beauty Enhancement: While offering professional makeup, there's an emphasis on products that enhance natural features and provide a healthy look (e.g., the "sun-kissed glow" from Bikor).

Best Practices

• •Educate, Don't Just Sell: Frame product information around benefits and solutions. Provide tips, tutorials, and advice that genuinely help the customer, reinforcing the "Knowledgeable & Helpful" tone.
• •Emphasize Quality and Heritage: Consistently mention the quality of ingredients, the history of flagship products (like Bikor's decades of use), and Erdesa's own experience in the industry to build on the "Classic & Trustworthy" aspect.
• •Maintain Visual Cohesion: Ensure all visual content (website, social media) is professional, well-lit, and reflects the desired aesthetic (e.g., polished, natural, elegant). This supports the "Professional & Polished" tone.
• •Use Consistent Language: Develop a brand lexicon. For Erdesa, this might include terms like "radiance," "natural glow," "expert technique," "timeless beauty," "skin-loving." Avoid overly trendy slang if aiming for a more classic feel.
• •Engage Authentically: When interacting with customers online (comments, messages), maintain a friendly, approachable, yet professional demeanor. Answer questions thoroughly and show genuine interest in helping them, reinforcing the "Approachable & Helpful" values.

Social Perception

Customers see Erdesa as a reliable provider of quality cosmetics and makeup expertise. Bikor Egipto Žemė is widely regarded as an excellent, iconic product. The makeup lessons and consultations offered by Erdesa are appreciated and add significant value. Interactions with Erdesa staff, particularly during consultations, are described as pleasant and informative. Her personal brand as a makeup artist likely enhances the credibility and appeal of Erdesa Make Up.

Copy Examples

• •Headline: Unlock Your Natural Radiance: The Timeless Magic of Bikor Egyptian Earth. Body: For over 40 years, Bikor Egyptian Earth has been the secret to a flawless, sun-kissed glow. Discover how this versatile, skin-loving powder can simplify your routine and enhance your natural beauty. Our experts are here to guide you.
• •Social Media Post (Instagram - with a professional makeup look): Caption: The art of understated elegance. ✨ Makeup Artist Ernesta Sekstiene achieved this radiant look using the iconic Bikor Egyptian Earth for a warm contour and healthy glow, paired with [mention another product if applicable]. Want to learn the technique? Visit our YouTube channel for a full tutorial! #ErdesaMakeUp #BikorBeauty #ProfessionalMakeup #MakeupTutorial #NaturalGlow
• •Email Subject Line: Your Personalised Makeup Lesson Awaits! Body: Dear [Customer Name], At Erdesa Make Up, we believe in empowering you with knowledge. Whether you're new to Bikor Egyptian Earth or looking to refine your technique, our in-store and online consultations are designed to help you master the art of beautiful makeup. Book your session today and let our experts guide you.
• •Product Page Snippet (for Bikor Egyptian Earth): Text: More than just a bronzer, it's a beauty ritual. Crafted with skin-nourishing ingredients like Vitamin E and Jojoba Oil, Bikor Egyptian Earth offers a buildable, natural-looking tan that cares for your skin. One compact, endless possibilities, trusted for generations.
• •Facebook Ad Copy: Headline: Quick Makeup, Lasting Confidence. Body: Pressed for time? Erdesa Make Up introduces the 2-minute makeup miracle with Bikor Egyptian Earth! Achieve a polished, radiant look that evens skin tone, bronzes, and highlights. Perfect for the busy modern woman who values quality and simplicity. Shop now via erdesa.myshopify.com (DM for access if presented as exclusive) or visit our Vilnius store!