Brand Tone

Evocative & Sensory, Authentic & Natural, Elegant & Sophisticated, Passionate & Artistic

Brand Values

• •Rooted in Tuscany
• •Naturalness & Quality
• •Tradition & Craftsmanship
• •Sensory Experience
• •Respect for Nature & Sustainability
• •Authenticity & Uniqueness
• •Sharing Emotion

Best Practices

• •Embrace Sensory Language: Consistently use vivid descriptions that appeal to the senses – smell, sight, touch, and even sound (e.g., "the delicate symphony of buzzing insects"). Focus on how the product makes the customer *feel*.
• •Weave in the Tuscan Narrative: Always tie the product back to its Tuscan roots – the landscapes, the lifestyle, the natural bounty. Use evocative imagery and place names where appropriate (e.g., "Tuscan gardens, steep green hills").
• •Highlight Natural Ingredients & Authenticity: Emphasize the use of natural, high-quality ingredients and the brand's commitment to genuine craftsmanship and "Made in Italy" quality.
• •Maintain an Elegant and Slightly Poetic Voice: The tone should be refined, sophisticated, and often lyrical, reflecting the artistic and emotional inspiration behind the products. Avoid overly casual or slang terms.
• •Communicate Core Values Implicitly and Explicitly: While some values like "natural" can be stated directly, others like "sophistication" or "sensory experience" should be conveyed through the overall style, word choice, and imagery used in the copy. Regularly refer back to the brand's mission of sharing the Tuscan "good life."

Social Perception

Customers perceive Erbario Toscano as a brand that offers high-quality, natural products with distinctive and pleasant fragrances that evoke the essence of Tuscany. It is seen as a brand that provides a touch of affordable luxury, offering niche-quality scents. The connection to Tuscany is a strong positive association for consumers, often linked to travel memories or an appreciation for Italian lifestyle and craftsmanship. The use of natural ingredients and ethical practices (like no animal testing and sustainable packaging) is positively noted and appreciated. The brand is considered to offer an authentic "Made in Italy" experience. Retailers and partners highlight the brand's ability to transport users to Tuscany through its scents.

Copy Examples

• •Erbario Toscano: Breathe in the Soul of Tuscany. Let the wild scents of Tuscan hills and sun-drenched groves envelop you. Our creations, born from nature's finest gifts, transform daily rituals into moments of pure Italian bliss. Experience the art of living, bottled.
• •Crafted by Nature, Perfected by Tradition. Discover the essence of authentic well-being with Erbario Toscano. Each fragrance and body care treasure is a testament to Tuscan craftsmanship, blending pure, natural ingredients with time-honored wisdom. Indulge in a legacy of beauty and care.
• •Your Sensory Journey to Italy Begins Here. More than just a fragrance, Erbario Toscano is an emotion captured. From the invigorating zest of citrus groves to the warm embrace of ancient woods, let our scents narrate the untold stories of Tuscany and awaken your senses.
• •The Elegance of Simplicity. The Luxury of Nature. Erbario Toscano invites you to experience a sophisticated lifestyle, inspired by the natural harmony of Tuscany. Our products, rich in genuine botanicals, offer a gentle touch and an unforgettable olfactory signature. Embrace the pure. Embrace the beautiful.
• •Share the Scent, Share the Emotion. Every Erbario Toscano creation is a carefully composed symphony of aromas, designed to leave a lasting impression. Gift the essence of Tuscany, a sensory reminder of cherished moments and the timeless beauty of the Italian spirit.