Brand Tone

Authentic & Passionate, Natural & Earthy, Sophisticated Rustic/Chic, Welcoming & Informative, Slightly Playful/Creative

Brand Values

• •Freshness & Seasonality
• •Organic & Local Sourcing ('Km0')
• •Sustainability & Ethical Practices
• •Quality & Craftsmanship
• •Connection to Nature & Origin
• •Authenticity & Simplicity
• •Community & Sharing

Best Practices

• •Embrace Nature's Language: Consistently use words and imagery related to the garden, seasons, freshness, and natural processes (e.g., 'harvested,' 'sun-ripened,' 'earthy,' 'seasonal bounty,' 'garden-fresh'). This reinforces the 'orto con cucina' identity.
• •Tell the Story of Ingredients: Highlight the origin of key ingredients, whether from the restaurant’s own garden or local, trusted suppliers. Share details that showcase quality and care in sourcing.
• •Maintain a Warm & Welcoming Voice: Even when describing sophisticated dishes, the language should feel approachable and inviting, making guests feel like they are being welcomed into a special, nurturing space.
• •Reflect Passion & Authenticity: Let genuine enthusiasm for the food, the process, and the philosophy shine through. Avoid overly corporate or generic marketing language. Use sincere and heartfelt descriptions.
• •Balance Rustic Charm with Understated Elegance: The copy should mirror the restaurant's aesthetic – grounded and natural, but also refined and thoughtful. Avoid being overly casual or, conversely, too formal. Find the 'sophisticated rustic' sweet spot.

Social Perception

A Unique Escape, High-Quality, Fresh Food, Charming & Atmospheric, Worth the Trip, Authentic & Passionate Dining, Innovative yet Grounded, Good for Special Occasions & Relaxed Meals

Copy Examples

• •Headline: From Our Garden, To Your Plate. Pure Milanese Flavor. Body: Step into Erba Brusca, where the city buzz fades and nature's rhythm takes over. Taste the season in every bite, crafted with passion and produce plucked fresh from our canalside garden. It's more than a meal; it's a moment, rooted in authenticity. (Tone: Authentic, Natural, Welcoming)
• •Headline: Erba Brusca: Where 'Local' Is Just Steps Away. Body: Why search far for flavor? Our kitchen thrives on the bounty of our own 'orto' and the dedication of nearby artisans. Experience the true taste of Milan—seasonal, organic, and always inspired. Reserve your table and discover food as it's meant to be. (Tone: Passionate, Earthy, Informative)
• •Headline: The Art of Simple. The Soul of the Season. Body: At Erba Brusca, we believe in the quiet magic of perfectly ripe ingredients. Chef Alice Delcourt transforms seasonal harvests into dishes that are both elegantly simple and deeply flavorful. Join us for an unforgettably fresh dining experience. (Tone: Sophisticated Rustic, Authentic)
• •Headline: Your Green Oasis in Milan. Body: Escape to Erba Brusca, nestled by the Naviglio Pavese. Here, rustic charm meets culinary creativity, and every dish tells a story of the earth. Relax on our veranda, surrounded by the very herbs and vegetables that grace your plate. (Tone: Welcoming, Natural, Playful)
• •Headline: Taste the Difference Passion Makes. Body: It’s not just about organic ingredients or our thriving kitchen garden; it's about a deep-rooted belief in ethical, sustainable gastronomy. At Erba Brusca, every meal is a celebration of nature’s best, crafted with care and a commitment to genuine flavor. (Tone: Passionate, Authentic, Informative)