Brand Tone

Poetic & Romantic, Elegant & Sophisticated, Sincere & Intimate, Passionate & Personal, Timeless

Brand Values

• •Heritage & Storytelling
• •Craftsmanship & Quality
• •Sustainability & Responsibility
• •Timelessness over Trends
• •Authenticity & Sincerity
• •Accessibility & Desirability of Vintage

Best Practices

• •Embrace Poetic Language: Use evocative words, metaphors, and storytelling to convey emotion and the unique history or inspiration behind each piece. Focus on sensory details and the feelings a piece might evoke.
• •Highlight Heritage and Craftsmanship: Consistently mention the Parisian handmade quality, the use of recycled gold, and the inspiration drawn from antique or vintage aesthetics. This reinforces authenticity and quality.
• •Maintain a Sincere and Personal Voice: Write as if sharing a personal passion. Use "we" to connect with the audience and share the founder's love for jewelry. When appropriate, share anecdotes or the "story" behind a collection.
• •Focus on Timelessness, Not Trends: Avoid fleeting fashion jargon. Instead, emphasize the enduring nature of the designs, their potential as heirlooms, and their ability to transcend momentary fads.
• •Visual and Textual Harmony: Ensure the copywriting on all platforms (website, social media, ads) aligns with the sophisticated, romantic, and clean aesthetic of the brand's imagery. The language should complement the visual story.

Social Perception

Positive Customer Experiences, Appreciation for Uniqueness and Story, Trusted Brand, Artisanal and High Quality, Poetic and Emotional Connection

Copy Examples

• •Unlock a whisper from the past. Our vintage treasures, reborn in Paris, await their next story with you. #EratoParis #TimelessJewelry #VintageGold
• •More than adornment, a piece of heart. Handcrafted in our Parisian atelier with recycled gold and cherished emotion. Discover your forever jewel. #EratoParis #HandmadeLuxury #SincereGold
• •Inspired by yesterday, designed for your today, treasured for all your tomorrows. Erato Paris: where emotion becomes eternal. #ParisianJewelry #FutureHeirloom #SustainableLuxury
• •Let your soul connect with a jewel that has already lived, or one born from a timeless dream. Célia curates and creates with passion, just for you. #EratoVintage #ArtisanalJewelry #StoriesInGold
• •Elegance that doesn’t shout, but resonates. Discover the quiet magic of 18ct recycled gold, shaped by Parisian hands into poetry you can wear. #EratoParis #SubtleLuxury #PoeticJewels