Brand Tone

Inspirational & Empowering, Mindful & Present-Focused, Stylish & Functional, Supportive & Confident, Relatable

Brand Values

• •Quality & Functionality
• •Style & Versatility
• •Empowerment & Confidence
• •Mindfulness & Well-being
• •Progress & Achievement

Best Practices

• •Create a Brand Voice Guide: Document key tonal attributes (e.g., "empowering," "mindful," "stylish," "supportive"), preferred vocabulary (and words to avoid), and provide clear examples. This ensures anyone writing for the brand stays aligned.
• •Focus on "You" and "Your Journey": Frame messaging around the customer's experience, goals, and feelings. Use empowering language that speaks directly to their aspirations and how Era Active supports them (e.g., "your every move," "achieve your goals").
• •Integrate Core Values Naturally: Weave in themes of mindfulness, presence, confidence, and stylish functionality into captions, descriptions, and stories, rather than just stating them. Show, don't just tell, how the products embody these values.
• •Maintain Consistency Across Platforms: While the specific content format may change (e.g., Instagram caption vs. TikTok video text), the underlying inspirational, empowering, and stylishly mindful tone should remain recognizable. Adapt the expression, not the essence.
• •Listen and Reflect Customer Language (Ethically): Pay attention to how your target audience talks about their fitness, well-being, and style. Incorporate resonant phrases and sentiments into your copy authentically, reinforcing that the brand understands and speaks their language. Review comments and messages for insights.

Social Perception

They aim to be perceived as a brand that understands the needs of active individuals who also value style. They want to be seen as more than just clothing, but as a lifestyle enhancer that promotes confidence and mindfulness. The connection to a personal trainer founder likely aims for a perception of expertise and genuine care for customer experience.

Copy Examples

• •From mindful movement to your well-deserved moment. ✨ Our [Product Name] flows with you, effortlessly blending studio support with street-ready style. Embrace your era, every step of the way. #EraActive #MindfulMovement #StyleInMotion #EmpoweredLiving
• •This Is Your Era. Live it boldly. Discover activewear that empowers your every move and celebrates your present.
• •Meet the Aura Legging: Crafted for your dynamic life. Whether you're chasing personal bests or simply embracing the day, its high-quality, flexible fabric offers unparalleled comfort and support. Feel confident, feel present, feel unstoppable. This isn't just activewear; it's your daily armour for a life lived in full.
• •Unlock Your Next Level: The New Era Active Collection is Here!
• •Your vibe? Confident. Your moment? Now. Your gear? Era Active. 🔥 #EraActive #ActiveLifestyle #OwnYourEra #WorkoutMotivation #FashionMeetsFunction