Brand Tone

Youthful, Relaxed, Knowledgeable, and Finnish-centric

Brand Values

• •Finnish Identity and Reliability
• •Passion for the Outdoors
• •Customer Focus
• •Quality and Curated Selection
• •Pride in their Work

Best Practices

• •Embrace "Nuorekas ja Rento" (Youthful and Relaxed): Use conversational language. Don't be afraid of a bit of humor or casual phrasing where appropriate, especially on social media. Avoid overly formal or stiff corporate speak.
• •Show, Don't Just Tell, Your Expertise: Instead of saying "we are experts," share tips, real-life usage scenarios (like Mika's videos), and explain *why* a product is good for a specific Finnish condition. This builds credibility organically.
• •Highlight "Finnishness" Authentically: Weave in references to Finnish nature, seasons, and the pride of being a Finnish company (Avainlippu). Use Finnish hashtags and engage with local communities.
• •Be Customer-Centric and Approachable: Encourage questions, respond to comments in a friendly manner, and frame product benefits around the customer's outdoor experiences. Make it clear you're part of the same community.
• •Maintain Visual and Textual Consistency: Ensure the tone of your written copy aligns with your visual branding (e.g., relaxed imagery, videos of actual use). Keep your bios and "About Us" sections updated to reflect the core tone and values.

Social Perception

Trusted Finnish Retailer, Knowledgeable Source for Outdoor Gear, Community-Oriented, Positive Customer Service Experiences, Modern and Approachable

Copy Examples

• •Instagram Post (New Hiking Boots): Ready for new adventures? 🌲 These [Brand Name] boots just landed, and our own feet are already itching to hit the trails! Built for Finnish terrain, comfy from the first step. Check them out – link in bio! #Erä24fi #UudetSaappaat #Retkeily #Suomiretki #OutdoorElämää
• •TikTok Video Script (Quick Tip - e.g., Layering Clothes): (Visual: Person quickly demonstrating layering) Hey outdoor pals! Mika here. Quick tip for staying warm and dry: layering is key! 😉 Base, mid, shell – simple as that. Keeps you comfy whether you're fishing by the lake or trekking the fells. Got questions? Drop 'em below! #Erä24 #Ulkoiluvinkit #Kerrospukeutuminen #SäänMukaan #RentoReissu
• •Website Banner (Seasonal Sale): Gear Up for [Season]! 🍂🎣 Your next Finnish adventure starts here. Great deals on trusted brands – because we use 'em too! Shop the sale now. #Erä24fi #KausiAlkaa #Metsästys #Kalastus #MadeInFinlandSpirit
• •Email Newsletter Snippet (Highlighting a Finnish Product): Support Suomi, Explore Suomi! 🇫🇮 This week, we're spotlighting the [Finnish Brand Product] – designed right here for our unique conditions. Durable, reliable, and backed by our team's own experiences. Click to see why we love it! #Erä24 #Kotimainen #Avainlippu #Luontoonfi
• •YouTube Video Description (Product Review): Taking a closer look at the [Product Name]! Is it worth your kit? We put it to the test on a typical Finnish outing. See how it performed – the good, the great, and what you need to know. As fellow enthusiasts, we give you the honest lowdown. 👍 Find it here: [Link] #Erä24fi #Tuotetesti #Retkeilyvarusteet #Kalastusjuttuja #Metsästyshommia