Brand Tone

Luxurious, Natural, Informative, Caring, Eco-conscious

Brand Values

• •Quality & Efficacy
• •Natural Ingredients & Craftsmanship
• •Customer Satisfaction & Empowerment
• •Authenticity & Purity
• •Innovation
• •Holistic Well-being
• •Sustainability

Best Practices

• •Emphasize 'Natural Luxury' and 'Craftsmanship': Consistently use words like 'handcrafted,' 'artisanal,' 'premium,' 'natural ingredients,' 'essential oils,' and 'small-batch' to reinforce the quality and care put into the products.
• •Talk about the 'confidence,' 'radiance,' 'rejuvenation,' and 'elevated experience' that Veluve products provide.
• •Maintain an Educated yet Accessible Voice: Reference 'science-backed formulas' and 'innovation' but explain benefits in a clear, relatable way that empowers the customer.
• •Incorporate Sensory Language: Appeal to the senses by describing the 'aromatic properties' of essential oils, the 'rich, creamy texture' of creams, or the 'rejuvenating experience'.
• •Be Authentic and Passionate: Let the founder's story and the brand's mission for holistic wellness and ethical sourcing shine through. Use phrases that convey genuine care and a commitment to both customer well-being and environmental respect.

Social Perception

Positive customer feedback, emphasizing product effectiveness, pleasant experience, and commitment to quality natural ingredients

Copy Examples

• •From our innovative automatic toothbrushes to our nourishing tallow creams, every product is a testament to our commitment to quality, natural ingredients, and your radiant confidence.
• •#VeluveProducts #NaturalOralCare #HandcraftedLuxury #SmileConfidence #EssentialOils
• •Discover products made with love, science, and the finest ingredients nature has to offer.
• •Experience the difference of handcrafted luxury. Veluve Products: Where nature meets innovation for your ultimate well-being.
• •Elevate your self-care routine with our premium essential oils and science-backed formulas. Because you deserve nothing less.