Brand Tone

Aspirational yet Accessible, Confident & Savvy, Enthusiastic & Engaging, Informative & Guiding

Brand Values

• •Democratization of Perfume/Affordable Luxury
• •Quality
• •Customer Satisfaction
• •Personalization & Self-Expression
• •Sustainability
• •Expertise
• •Empathy & Social Responsibility

Best Practices

• •Emphasize "Affordable Luxury": Consistently use language that blends sophistication with value. Words like "premium," "elegant," "curated" paired with "accessible," "smart," "unbeatable price."
• •Focus on the Scent Experience: Describe the olfactory journey, the notes, and the feeling the fragrance evokes, inviting customers to explore and find their personal match.
• •Be Confident, Not Apologetic: Own the "inspired-by" nature of many products by highlighting the quality and smart choice it represents, rather than shying away from it. Frame it as offering access to desired scent profiles.
• •Maintain Visual & Verbal Cohesion: Ensure that the aspirational yet clean aesthetic of product photography and website design is mirrored in the copy – clear, elegant, and to the point, but with a touch of allure.
• •Engage with Trends, Relate to Value: On platforms like TikTok, participate in relevant fragrance trends (#PerfumeTok, #ScentOfTheDay) but always tie it back to the brand's core proposition of quality at a good price.

Social Perception

Smart Alternative, Value for Money, Good Discovery Platform, Variable Scent Accuracy/Longevity, Growing UK Presence

Copy Examples

• •Headline (Website/Social Media): "Indulge Your Senses. Not Your Bank Account. Discover luxury-inspired fragrances, intelligently priced. #EquivalenzaUK #AffordableLuxury"
• •Product Description Snippet: "Experience the captivating allure of [Scent Name/Number], our homage to timeless elegance. Crafted with the finest essences, it’s your secret to everyday sophistication, without the designer markup."
• •Instagram Post Caption: "Why choose between quality and price when you can have both? ✨ Our scents are designed for the discerning nose and the savvy shopper. Find your signature at Equivalenza UK. #SmartScent #PerfumeLover"
• •Email Subject Line: "Unlock a World of Exquisite Fragrances (and Smart Savings!)"
• •TikTok Video Concept Text Overlay: "POV: You found high-end inspired perfumes that actually last AND don't break the bank. 😉 #EquivalenzaUK #PerfumeDupe #FragranceFinds"