Tono de Marca

Innovative and Tech-Forward, Supportive and Educational, Professional and Data-Driven, Passionate and Empathetic, Community-Oriented

Valores de Marca

• •Horse Welfare
• •Performance Enhancement through Understanding
• •Innovation and Progress
• •Accessibility of Data
• •Community and Shared Knowledge
• •Respect for the Horse-Rider Relationship

Mejores Prácticas

• •Always Prioritize the Horse: Frame benefits in terms of both rider improvement and horse well-being. This reinforces the core value of horse welfare.
• •Balance Technicality with Clarity: While the products are advanced, explain complex data and features in a way that is accessible and understandable to riders of all levels. Avoid overly dense jargon without explanation.
• •Be Empowering and Positive: Focus on how Equisense helps riders achieve their goals and build a better relationship with their horses. Use an encouraging and supportive tone.
• •Show, Don't Just Tell, with Data: Instead of just stating that the product provides data, give examples of what kind of data and how it can be practically applied to improve training or health.
• •Foster a Sense of Community and Shared Passion: Use inclusive language ("we," "us," "your journey") and highlight the collective experience of Equisense users. Reference the shared love of horses that connects the brand with its audience.

Percepción Social

A Leader in Equestrian Technology, Beneficial for Training and Health, A Tool for Objective Feedback, Supportive and Educational, An Investment, Community-Focused

Ejemplos de Copy

• •Headline: Understand Every Stride. Elevate Every Ride. Body: Go beyond feel with Equisense. Our advanced sensor technology translates your horse's movement and effort into clear, actionable insights. Track progress, detect subtle changes, and unlock your partnership's full potential. Ride smarter, not just harder.
• •Headline: Your Horse's Voice, Amplified by Data. Body: What if your horse could tell you exactly how they feel during every workout? Equisense provides the insights you need to listen closely. Monitor symmetry, effort, and recovery to ensure optimal well-being and prevent injuries before they start. Because a healthier horse is a happier partner.
• •Headline: Join a Community Driven by Progress. Body: You're not alone on your equestrian journey. With Equisense, access a library of expert-designed exercises, share your successes, and learn alongside thousands of riders dedicated to improving their skills and their horses' lives. Let's grow together.
• •Headline: The Science of Connection. The Art of Riding. Body: Equisense blends cutting-edge technology with a deep passion for equestrianism. We empower you with precise data to refine your training, strengthen your bond, and celebrate every milestone. Discover the difference objective feedback can make.
• •Headline: From Data to Dressage: Perfect Your Performance. Body: Whether you're aiming for the centerline or a clear round, Equisense gives you the detailed analytics to fine-tune every element. Analyze cadence, impulsion, and jump trajectory with unparalleled accuracy. Turn insights into achievements.