Brand Tone

Helpful, Enthusiastic, Professional, Friendly

Brand Values

• •Quality Products
• •Customer Service & Support
• •Expertise & Reliability
• •Value/Good Deals
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Helpful, Enthusiastic, Professional, Friendly) with examples of "do's and don'ts" for wording, sentence structure, and common phrases. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Tailor the copy to resonate with both professional landscapers (emphasizing durability, efficiency, ROI) and DIY enthusiasts (highlighting ease of use, good value, project success), while maintaining the core brand voice.
• •Be Genuinely Helpful: Focus on providing real value in your content. Answer common questions, offer tips, and explain product benefits clearly rather than just pushing sales. This builds trust and reinforces the "helpful expert" tone.
• •Maintain Consistency Across Platforms: While the formality might shift slightly (e.g., LinkedIn vs. Instagram), the core personality – friendly, knowledgeable, enthusiastic – should remain recognizable. Avoid jargon on platforms geared towards a broader audience.
• •Listen and Adapt (but stay true to core values): Pay attention to customer feedback, questions, and how they talk about their needs. This can inform your copy. However, ensure any adaptations still align with the established brand values of quality, expertise, and customer support. For example, if customers are confused about a feature, create clearer, helpful copy explaining it.

Social Perception

Locally Focused, Specialized Supplier, Responsive (on social media)

Copy Examples

• •Headline (Website/Social): "Power Up Your Outdoors! 🔥 Calgary's experts at EquipmentGuys.ca have the perfect Husqvarna & Gravely gear for any job, big or small. Friendly advice, unbeatable tools. Visit our showroom!"
• •Facebook Post: "Tackling a tough landscaping project? 🤔 Don't sweat it! The pros at Equipment Guys are here to match you with the right tools. From robust zero-turns to precision trimmers, we speak your language. Swing by 7503 30 Street SE, Calgary, or message us your questions! #OutdoorPower #ProLandscaper #DIYMadeEasy"
• •Instagram Caption (with a picture of a new snow blower): "❄️ Winter is coming, Calgary! But don't worry, EquipmentGuys.ca has your back. Introducing the latest [Brand Name] snow blower – powerful, reliable, and ready to clear your path. Get yours before the first snowfall and enjoy peace of mind! Link in bio for specs. #SnowBlowerSeason #CalgaryWinter #EquipmentGuys"
• •Blog Post Intro Snippet: "Choosing the right chainsaw can be daunting. At Equipment Guys, we believe in empowering you with knowledge. This guide breaks down what to look for – from power and bar length to safety features – so you can buy with confidence and work like a pro. [Read More]"
• •LinkedIn Update: "Equipment Guys is committed to supplying Calgary's professional landscapers and dedicated homeowners with top-tier outdoor power solutions from industry leaders like Ariens and Husqvarna. Our knowledgeable team ensures you receive not just equipment, but a reliable partner for your projects. Discover our range: [Link to website] #OutdoorEquipment #ProfessionalGrade #CalgaryBusiness"