Brand Tone

Professional & Authoritative, Helpful & Informative, Reassuring & Trustworthy, Community-Focused (Quebec), Direct & Sales-Oriented

Brand Values

• •Safety & Protection
• •Health & Well-being
• •Quality & Reliability
• •Accessibility
• •Expertise & Education

Best Practices

• •Prioritize Clarity and Accuracy: In health and safety, information must be unambiguous and factually correct. Avoid jargon where possible, or explain it clearly. This builds trust and authority.
• •Maintain a Reassuring and Empathetic Voice: Customers are often seeking products or training related to stressful situations or health concerns. A calm, supportive, and understanding tone can make a significant difference.
• •Emphasize Expertise and Reliability: Highlight certifications, partnerships (like the Red Cross), years of experience, and product quality standards to reinforce credibility.
• •Be Solution-Oriented: Frame product descriptions and service explanations around how they solve a problem or meet a need for the customer (e.g., "gain peace of mind," "ensure workplace safety," "be prepared for emergencies").
• •Localize and Connect (for Quebec market): Continue using clear, professional French. Reference local needs or standards where appropriate to strengthen community connection and relevance. Ensure all communications are culturally sensitive and resonate with the target audience.

Social Perception

As a PPE/Medical Supplier, As a Training Provider (Impact Santé +), Trust Factor, Online Engagement

Copy Examples

• •Your Safety, Our Priority. Stock up on certified N95 masks and essential PPE. Impact Santé offers reliable protection for your workplace and home. Shop now for peace of mind. #ImpactSante #Protection #QuebecSafety
• •Equip. Protect. Empower. Your trusted partner for medical supplies and expert first aid training in Quebec. Quality you can rely on, care you can trust. [Shop Our Catalog | Explore Courses]
• •Impact Santé: Supporting Quebec's healthcare professionals and businesses with high-quality medical distribution services for nearly 20 years. Ensure your team's safety and operational readiness with our comprehensive range of supplies. Learn more about our B2B solutions: [Link]
• •Be Prepared. Save a Life. Enroll in an Impact Santé+ Red Cross certified CPR and First Aid course. Expert instructors, hands-on training. Empower yourself and your community. View upcoming classes: [Link] #FirstAid #CPR #ImpactSantePlus
• •Compact. Comprehensive. Critical. The Impact Santé Essential First Aid Kit contains everything you need for common emergencies, assembled with care and expertise. Be ready for anything. Meets all Quebec safety standards.