Brand Tone

Friendly and Approachable, Helpful and Service-Oriented, Reliable and Trustworthy, Passionate about the Outdoors

Brand Values

• •Customer Focus/Service Excellence
• •Quality and Best Brands
• •Expertise and Knowledge
• •Value for Money
• •Passion for the Outdoors
• •Integrity and Reliability

Best Practices

• •Emphasize Kiwi Ownership and Passion: Consistently highlight that the business is "100% New Zealand Owned" and run by people passionate about the local outdoor scene. This builds local connection and trust.
• •Showcase Expertise with a Friendly Face: Use language that is knowledgeable but also warm, approachable, and helpful. Avoid overly technical jargon unless explaining specific product features, and even then, do so clearly. The "dad jokes" element, if authentic, can be a unique part of this.
• •Highlight Customer Service Wins: Share testimonials and stories (with permission) that showcase excellent customer service, problem-solving, and fast delivery. This reinforces reliability and trustworthiness.
• •Focus on the "Experience": Connect the gear with the "awesome experiences" it enables. Use evocative language that speaks to the joy and adventure of being outdoors in New Zealand.
• •Be Clear and Direct about Value: Communicate the benefits of shopping with EquipOutdoors clearly – wide range, best brands, great prices, expert advice, and after-sales support. Make it easy for customers to see why they should choose this brand.

Social Perception

Highly Positive Customer Experiences, Trustworthy Local Business, Go-To Place for Outdoor Gear

Copy Examples

• •Headline: Adventure Awaits. Gear Up Right. Body: Don't let the wrong gear hold you back. At EquipOutdoors, our friendly experts are as passionate about the Kiwi outdoors as you are. We'll help you find exactly what you need for your next epic journey, from the best brands at prices that make sense. Pop in or shop online – your next adventure starts here!
• •Headline: Weekend Plans? We've Got the Gear (and the Dad Jokes!). Body: From tramping trails to campsite tales, EquipOutdoors has New Zealand's biggest range to get you sorted. Our team's always ready with a smile, expert advice, and maybe a laugh or two. Get quality gear, fast shipping, and the kind of service that makes you feel like part of the family.
• •Headline: EquipOutdoors: Your Mates in Adventure. Body: We're more than just a store; we're your trusted partner for every outdoor escape. 100% NZ owned, we pride ourselves on top-notch service, quality equipment, and ensuring you have an awesome experience out there. Got a gear question? We're here to help!
• •Headline: Great Prices, Even Better Service. That's the EquipOutdoors Promise. Body: Why choose us? Because we believe in balancing fantastic prices with unrivalled service. Enjoy fast, reliable delivery, expert advice from seasoned outdoor enthusiasts, and the peace of mind that comes with our hassle-free support. Gear up for less, explore more!
• •Headline: The Right Gear. The Best Advice. Unforgettable Adventures. Body: At EquipOutdoors, we're passionate about equipping you for memorable moments in the great outdoors. With a massive selection from leading brands and a team dedicated to your needs, we make gearing up easy and enjoyable. Experience the difference expert service makes.