Brand Tone

Professional & Knowledgeable, Trustworthy & Established, Supportive & Caring, Results-Oriented, Engaging

Brand Values

• •Quality
• •Efficacy
• •Scientific Backing & Research
• •Animal Welfare
• •Customer Satisfaction & Trust
• •Tradition & Experience

Best Practices

• •Prioritize Clarity and Accuracy: Reflect the brand's knowledgeable and trustworthy nature by using precise language. Avoid unsubstantiated claims and ensure all information about ingredients, benefits, and usage is clear and scientifically sound.
• •Emphasize Quality and Efficacy: Consistently weave in messaging about the high-quality ingredients, rigorous testing, and proven results of the products. Use phrases like "scientifically formulated," "research-backed," and "highest quality ingredients."
• •Maintain a Professional yet Supportive Voice: While the information should be expert-driven, the tone should also be approachable and supportive, reflecting a genuine care for horse welfare and customer success.
• •Show, Don't Just Tell, Trustworthiness: Incorporate elements that build trust, such as references to their long history, certifications (BETA NOPS, UFAS), FEI-accredited lab testing, and testimonials from credible sources like professional riders.
• •Adapt to the Platform, but Keep Core Values Consistent: While the style might be more informal on platforms like TikTok (using engaging visuals and trends), the underlying messages of quality, efficacy, and care for equine health should remain consistent with the more formal communications on the website or LinkedIn.

Social Perception

Equine Products UK Ltd is generally perceived as a reputable and reliable provider of high-quality equine supplements. Customers widely report satisfaction with product effectiveness, noting visible improvements in their horses' health, appearance, and performance. Association with and testimonials from top riders and trainers enhance their credibility within the equestrian community. Quick delivery and helpful customer support are frequently mentioned. Their adherence to quality control, EU regulations, and FEI accredited lab testing is recognized and valued. Having been in the market for over 40 years contributes to a perception of stability and expertise.

Copy Examples

• •Headline: Generations of Trust, Generations of Health. Body: Since 1981, Equine Products UK Ltd has been dedicated to scientifically formulated supplements that deliver real results. We use only the highest quality, FEI-compliant ingredients because we believe your horse deserves nothing less. Power your performance with proven nutrition.
• •Headline: Peak Condition Starts from Within. Body: Unlock your horse's true potential with Equine Products UK Ltd. Our research-backed formulas provide targeted nutritional support, from digestion to joint health, ensuring they look and feel their best. Trusted by top riders, made for yours.
• •Headline: More Than Just Supplements – It's a Commitment to Excellence. Body: At Equine Products UK Ltd, quality isn't just a word; it's our foundation. With over 40 years of expertise, rigorous testing, and a passion for equine well-being, we craft supplements that make a difference. Invest in their health, invest in Equine Products.
• •Headline: Science-Led Nutrition for Your Champion. Body: Give your horse the competitive edge with supplements formulated for optimal health and performance. Equine Products UK Ltd combines the best ingredients in precise, effective blends. Because when they thrive, you succeed.
• •Headline: Don't Just Supplement. Nourish with Confidence. Body: With Equine Products UK Ltd, you're choosing decades of expertise and a dedication to superior equine nutrition. Our products are manufactured to the highest standards, ensuring safety and efficacy for your peace of mind and your horse's vitality.