Brand Tone

Professional & Knowledgeable, Supportive & Caring, Modern & Engaging, Results-Oriented

Brand Values

• •Horse Welfare & Health
• •Quality & Efficacy
• •Transparency
• •Community Engagement
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., professional yet approachable, knowledgeable but not condescending, supportive and empathetic). Provide examples of "do's and don'ts" for language and style.
• •Focus on Benefits, Not Just Features: While ingredient lists are important (transparency), always tie product features back to the tangible benefits for the horse and owner (e.g., "Contains Glucosamine for healthy joint function and comfortable movement" rather than just "Contains Glucosamine"). This reinforces the caring and results-oriented aspects of the brand.
• •Use Customer-Centric Language: Address the customer directly ("your horse," "you"). Acknowledge their challenges and aspirations as horse owners. This makes the tone more supportive and engaging.
• •Maintain Authenticity and Transparency: Be honest about what products can do. Use real customer testimonials (with permission) and straightforward language. This builds trust, aligning with the brand's perceived value of transparency.
• •Adapt Tone Slightly for Different Platforms, but Keep Core Values Consistent: While the foundational tone (professional, caring, results-oriented) should remain, the expression might vary. For instance, Instagram and TikTok can be more informal and visually driven, while the website and brochures might be more detailed and formal. However, the core message of quality and care for equine well-being should always shine through.

Social Perception

Trusted Supplier, Supportive Partner for Horse Owners, Visible in the Equestrian Scene, Modern and Approachable

Copy Examples

• •Headline: Support Your Champion From the Inside Out. Body: "Give your horse the nutritional foundation they need to thrive. Our expertly formulated supplements are designed with high-quality, transparent ingredients to boost vitality, aid recovery, and promote overall well-being. Because a healthy horse is a happy horse. Discover the difference today."
• •Social Media Post (with image of a healthy, active horse): "Fueling everyday adventures and peak performances! ✨ Our [Product Name] is packed with [Key Ingredient 1] & [Key Ingredient 2] to help [Benefit 1, e.g., maintain joint flexibility] and [Benefit 2, e.g., support digestive calm]. See the glow, feel the energy! #EquineProductsFrance #HorseHealth #HappyHorse"
• •Product Description Snippet (for a calming supplement): "Competition nerves? Trailering stress? Our 'Cool It Paste' provides targeted support when your horse needs it most. Formulated with [Key Calming Ingredients], it helps promote a sense of calm and focus without drowsiness. Trusted by riders across France. #EquineCalm #StressFreeRiding"
• •Email Subject Line: Is Your Senior Horse Getting Everything They Need? Email Body Snippet: "As horses age, their nutritional needs change. Our 'Equine OAP' supplement provides a comprehensive blend of vitamins, minerals, and joint support tailored for mature horses, helping them maintain comfort and vitality through their golden years. Learn more about supporting your senior partner."
• •Website Banner: Quality You Can Trust. Results You Can See. "At Equine Products France, we're committed to the science of equine well-being. Our supplements are developed based on the latest research and manufactured with the highest quality standards. Because we care about your horse as much as you do."