Brand Tone

Friendly, Passionate, Trustworthy, Refined, Authentic, Humorous (where appropriate)

Brand Values

• •Love for Animals and Country Life
• •Customer Service Excellence
• •Quality and Craftsmanship
• •Passion and Personal Touch
• •Sustainability
• •Supporting Small Business/Local (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Equinalia's tone (Friendly, Passionate, Trustworthy, Refined, Authentic, Humorous where appropriate) with examples of "do's and don'ts" for all written communication.
• •Storytelling is Key: Continue to weave the personal story of the founders, their animals (Quaver & Lyric), and their passion for the countryside into product descriptions, social media, and blog posts. This reinforces authenticity and connection.
• •Emphasize Values in Messaging: Consistently highlight core values like quality craftsmanship, love for animals, customer care, and sustainability in website copy, product descriptions, and marketing materials.
• •Engage Genuinely: When responding to customer reviews, comments, or inquiries, maintain a warm, personal, and helpful tone. Mirror the positive and appreciative language seen in existing customer interactions.
• •Visual Consistency: Ensure that the tone of the copy is reflected in the visual elements used on the website and social media. Images should evoke the charm of country life, the joy of pet ownership, and the quality of the products.

Social Perception

Highly Positive, Trusted Retailer, Provider of Unique and Quality Gifts, Personal and Caring

Copy Examples

• •Wild at Heart, Crafted with Love. Discover unique gifts for animal lovers and countryside dreamers, from our family to yours.
• •Bring the serene beauty of the British countryside indoors. Our Quaver & Lyric 'Wild Meadow' candle, handcrafted with the finest soy wax and infused with [Scent Notes], is inspired by our own spirited horses. Light it and let the day's stress melt away. Perfect for gifting, or a well-deserved treat for yourself.
• •Tails are wagging for our [Product Name]! 🐾 Crafted for endless fun and built to last, because we believe your furry friends deserve the very best. What’s your pet’s favourite way to play? Share below! #EquinaliaGifts #DogLovers #PetJoy #CountryLifestyle
• •Hello [Customer Name], Just like a fresh countryside morning, we’ve got something new and delightful for you! Explore our latest collection of thoughtfully curated gifts, perfect for celebrating the special animal lovers in your life (or treating yourself!). Plus, a little inspiration from our 'Horse Talk' blog...
• •Founded by life-long animal lovers Corinna and David, Equinalia Gifts isn't just a store, it's a passion. From Corinna’s handmade 'Quaver & Lyric' fragrances, inspired by our very own horses, to our carefully selected gifts for every pet enthusiast, we pour our hearts into everything we do. We’re committed to quality, heartfelt service, and sharing the joy that animals and the countryside bring to our lives.