Brand Tone

Scientific, professional, and trustworthy, with an undercurrent of genuine care and passion for horse welfare.

Brand Values

• •Scientific Foundation
• •Natural Approach
• •Horse Welfare
• •Quality and Safety
• •Education

Best Practices

• •Lead with Science: Always ground marketing claims in the brand's scientific and veterinarian-backed foundation. Use phrases like "Developed by veterinarians," "scientifically formulated," and "based on recent nutritional insights."
• •Prioritize "Wellbeing": Frame the product benefits in terms of the horse's overall health and happiness. The end goal is not just performance, but total wellbeing.
• •Educate, Don't Just Sell: Continue creating valuable, educational content (guides, webinars, blog posts) that empowers the customer. This reinforces the brand's authority and builds trust.
• •Maintain a Professional and Clean Aesthetic: Visuals on social media and the website should be high-quality, clean, and professional, reflecting the scientific nature of the products. Avoid overly casual or slang-filled language.
• •Leverage Testimonials with Specifics: Use customer reviews that mention concrete results (e.g., "shinier coat," "better digestion," "more relaxed") to provide social proof that reinforces the product's efficacy.

Social Perception

The brand is perceived as trustworthy, efficacious, and expert in equine nutrition, largely due to its product-focused reputation and positive online ratings.

Copy Examples

• •Headline: Is your horse's roughage enough? Body: Even the best hay can lack essential nutrients. Bridge the nutritional gap with Equilin BALANCER. Developed by vets, our 100% vegan formula supports optimal health and a gleaming coat from the inside out. Because a healthy horse is a happy horse. #Equilin #HorseNutrition #VetDeveloped
• •Headline: The Foundation of Wellbeing: Equilin BASIC. Body: Go beyond basic feed. Equilin BASIC is a 7-in-1 formula designed to correct and maintain healthy gut flora, the cornerstone of your horse's health. Based on the science of 'The New Feeding', it improves digestion, relaxes your horse, and promotes a willing attitude. Start with the foundation.
• •Subject: The Science of a Shiny Coat: It Starts in the Gut. Body: Did you know your horse's external glow is a direct reflection of their internal health? A balanced gut flora is critical for absorbing the nutrients that lead to strong hooves and a brilliant coat. Our veterinarian-led research shows that supplementing with targeted pre- and probiotics can make all the difference. Learn more about 'The New Feeding' on our blog.
• •Headline: Still thinking about their health? Body: You viewed the Equilin BALANCER for a reason. Give your horse the vet-developed, scientifically-backed support they deserve. With easily absorbable minerals and vitamins, you're not just feeding them, you're investing in their long-term wellbeing. Trusted by horse lovers across Europe.
• •Title: A Veterinarian Explains 'The New Feeding' | Equilin Description: What is 'The New Feeding'? Our founder, a veterinarian specializing in equine nutrition, breaks down the science. Learn why returning to a horse's natural roughage needs is key and how Equilin supplements are designed to provide the high-quality nutrients modern diets often miss. Subscribe for more expert insights into your horse's health.