Brand Tone

Empathetic, Supportive, Expert, Scientific, Natural, Holistic, Empowering, Educational, Approachable, and Modern.

Brand Values

• •Women's Well-being
• •Naturality & Efficacy
• •Scientific Integrity
• •Accessibility & Democratization
• •Transparency & Education
• •Developed by Experts

Best Practices

• •Prioritize Empathy: Always address the customer's concerns with understanding and compassion. Use language that validates their experiences (e.g., "We know it can be frustrating," "You deserve to feel your best").
• •Lead with Expertise, Support with Science: Clearly state the scientific basis and expert formulation behind products, but avoid overly technical jargon. Translate complex information into understandable benefits.
• •Empower, Don't Preach: Frame solutions as tools for empowerment, allowing women to take control of their health. Focus on positive outcomes and the ability to live a fuller life.
• •Maintain a Natural & Clean Voice: Reflect the natural ingredients in the language – keep it clear, straightforward, and free of hype or artificial claims. Ensure transparency about what goes into the products.
• •Be Consistent Across All Channels: Whether it's a product description, social media post, or email newsletter, the core tone (empathetic, expert, empowering, natural) should remain consistent to build trust and brand recognition. Regularly review content to ensure alignment.

Social Perception

Trusted Resource, Specialized & Focused, Supportive Community, High-Quality & Natural, Innovative & Caring.

Copy Examples

• •Headline: Feeling lost in the hormonal maze? You're not alone. Body: At Equilibrist Lab, we understand the unspoken challenges of hormonal imbalances. Created by pharmacists, our natural solutions are designed to restore your body's harmony, so you can feel like yourself again. Discover your balance. (Targets: General hormonal imbalance, emphasizes empathy and expertise)
• •Headline: Reclaim Your Cycle. Naturally. Body: Painful periods? Unpredictable moods? Don't let your cycle dictate your life. Equilibrist Lab offers scientifically formulated plant-based supplements to gently address the root cause of your discomfort, empowering you to live every day to the fullest. (Targets: Menstrual issues, emphasizes natural solutions and empowerment)
• •Headline: The Science of Serene Menopause. Body: Navigate menopause with confidence and comfort. Equilibrist Lab’s expert-developed formulas leverage the power of nature to ease hot flashes, improve sleep, and support your well-being through this transition. It's time to thrive. (Targets: Menopause, emphasizes scientific approach and positive outcome)
• •Headline: Postpartum Care That Understands. Body: The journey after birth is unique. Our NO BLUES formula, crafted by women pharmacists, provides gentle, natural support for your emotional and physical well-being. Because taking care of you, helps you take care of everything else. (Targets: Postpartum, emphasizes understanding and specialized care)
• •Headline: Unlock Your Body's Wisdom. Body: Your hormones tell a story. At Equilibrist Lab, we help you listen and respond with targeted, natural support. Explore our range, take our hormonal assessment, and start your journey to empowered well-being today. (Targets: Broader audience, encourages education and proactive health management)