Brand Tone

aspirational, elegant, and empowering

Brand Values

• •Quality and Innovation
• •Fashion and Style
• •Sustainability and Environmental Consciousness
• •Empowerment, particularly of Women
• •Community
• •Giving Back
• •Passion for Horses and Nature

Best Practices

• •Emphasize Elegance and Quality: Use sophisticated language that reflects the premium nature of the products. Words like "exclusive," "premium," "innovative," "meticulously crafted," and "elegant" can reinforce this.
• •Inspire and Empower: Craft messages that motivate riders, highlighting themes of achieving goals, passion, and self-confidence, particularly targeting the female equestrian community.
• •Showcase Sustainability: Integrate messaging about eco-friendly materials and the brand's commitment to nature and sustainability whenever relevant, aligning with the #Ridefornature ethos.
• •Foster Community: Use inclusive language ("our community," "join us") and encourage interaction. Highlight user-generated content and stories when appropriate to build a sense of belonging.
• •Maintain Visual-Verbal Cohesion: Ensure that the copy complements the high-quality, stylish, and often nature-centric imagery used in marketing materials and on social media. The words should evoke the same aspirational and sophisticated feeling as the visuals.

Social Perception

Positive Customer Feedback, Premium Brand, Strong Social Media Influence, Association with Professional Riders

Copy Examples

• •Headline: Elevate Your Ride. Experience Unmatched Style & Performance. Body: Discover the difference quality makes. Equestrian Stockholm combines innovative design with premium, sustainable materials to empower your every move. #RideInStyle #EquestrianExcellence
• •Headline: Crafted for Connection. Designed for Champions. Body: More than just apparel, it's a statement of your passion. Our latest collection is inspired by the bond between horse and rider, blending elegance with enduring comfort. #PoweredByPassion #ESCommunity
• •Headline: Ride with Purpose. Wear the Change. Body: With every purchase from our #RideForNature collection, you're supporting a greener future for the sport we love. Look good, feel good, do good. #SustainableStyle #EquestrianStockholm
• •Headline: Unleash Your Potential. In and Out of the Arena. Body: Feel confident, look impeccable. Our meticulously designed riding wear offers the perfect fusion of fashion-forward aesthetics and functional performance, supporting your ambitions. #EmpoweredByES #DreamBigRideOn
• •Headline: Join the Movement. Where Fashion Meets Equestrian Spirit. Body: Become part of a global community that celebrates the beauty of horses and the pursuit of excellence. Explore our new arrivals and find your perfect match. #ESGlobalRiders #EquestrianFashion