Brand Tone

Aspirational, Passionate, Empowering, Quality-Conscious, Approachable

Brand Values

• •Quality Craftsmanship
• •Passion for Equestrianism
• •Horse Welfare & Comfort
• •Customer Satisfaction & Individuality
• •Elegance & Style
• •Accessibility & Value
• •Ethical Practices & Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Aspirational, Passionate, Empowering, Quality-Conscious, Approachable) with specific examples of words, phrases, and sentence structures to use and avoid. This ensures everyone writing for the brand is aligned.
• •Always Emphasize "Artisan Quality" and "Equestrian Passion": These are central to the brand's identity. Copy should consistently reflect the care, craftsmanship, and genuine love for horses that goes into their products and community efforts.
• •Balance Elegance with Accessibility: While showcasing the aspirational and stylish aspects of the brand, ensure the language remains welcoming and inclusive. Avoid overly technical jargon unless explained, and highlight value where appropriate.
• •Incorporate "Your Style, Your Story": Weave this motto or its sentiment into various pieces of copy to reinforce the brand's commitment to individuality and the personal journey of each equestrian.
• •Engage and Empower: Use language that speaks directly to the rider's aspirations, challenges, and the emotional connection they have with their horse. Use active voice and encouraging calls to action, especially in social media and community-building content.

Social Perception

Positive customer feedback, seen as a provider of stylish & functional gear, trusted for quality, and community-oriented.

Copy Examples

• •Experience the art of connection. Our new collection of artisan bridles, meticulously crafted from the finest leathers, blends timeless elegance with innovative comfort for your equine partner. Because every ride is a masterpiece in the making. Discover yours at equestrianartisans.com.
• •Ride with confidence, shine with style. Our latest sun shirts offer UPF 50+ protection without compromising on elegance or breathability. Unleash your brilliance in and out of the arena. Your Style, Your Story, Your Shield. Shop the collection.
• •What’s your horse’s unique quirk that makes your bond so special? Share your stories in the comments below! We believe every equestrian journey is unique, and we love celebrating the heart behind every ride. #EquestrianArtisans #YourStyleYourStory #HorseLove
• •Transform your cherished moments into timeless art. Our custom horse portraits capture the unique spirit of your companion, handcrafted with the attention to detail they deserve. A tribute as unique as your bond. Create your legacy piece today.
• •Elegance meets exceptional value. For a limited time, enjoy [X]% off our curated collection of artisan equestrian gear. Invest in quality that lasts, and style that speaks. Don’t miss out on crafting your perfect equestrian story for less.