Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Stylish & Fashion-Conscious, Quality-Focused & Confident, Community-Oriented

Brand Values

• •Passion for Horses & Equestrian Lifestyle
• •Quality & Durability
• •Style & Fashion
• •Affordability/Value
• •Customer Satisfaction & Service
• •Family & Connection

Best Practices

• •Always Emphasize Passion: Infuse copy with genuine enthusiasm for horses, riding, and equestrian style. Use evocative language that resonates with fellow equestrians.
• •Balance Style with Performance: Highlight both the aesthetic appeal (e.g., "chic," "elegant," "matchy") and the practical benefits (e.g., "durable," "comfortable," "breathable") of the products.
• •Maintain an Approachable, Friendly Voice: Write as if you're talking to a friend in the equestrian community. Use "you" and "we" to foster connection. Respond to comments and messages with warmth.
• •Showcase Quality and Value Confidently: Clearly state the quality materials and craftsmanship, justifying the "affordable luxury" positioning. Don't be afraid to highlight what makes the products special.
• •Foster Community: Actively encourage interaction, share customer stories and photos (with permission), and use inclusive language that makes customers feel like part of the "Equestre Co Family."

Social Perception

Positive Customer Experiences, Stylish and Desirable, Trustworthy, Growing Presence

Copy Examples

• •✨ Get ready to shine! ✨ Our NEW 'Starlight Collection' has just landed! 🌟 Ride with passion, sparkle with style. High-performance fabrics meet dazzling designs, all crafted with the love and quality you expect from Equestre Co. Tap to explore the magic! #EquestreCo #StarlightCollection #EquestrianStyle #MatchyMatchy #NewArrival
• •Stop dreaming, start riding in affordable luxury! 🐴💖 At Equestre Co, we believe every rider deserves top quality without the premium price tag. Discover our durable, stylish gear designed by riders, for riders. Shop now and experience the Equestre Co difference! [Link] #EquestrianLife #AffordableLuxury #HorseRiding #QualityGear
• •Meet your new favourite riding companion! Our Performance Base Layer is more than just stylish – it's engineered for comfort and durability. Crafted from breathable, 4-way stretch fabric, it moves with you, keeping you cool and confident in the saddle. Perfect for layering or wearing solo. Because you and your horse deserve the best! #EquestreCoStyle #RidingComfort #PerformanceWear
• •You're Our Inspiration! 🥰 We LOVE seeing you and your equine partners rocking your Equestre Co gear! Tag us @equestreco and use #EquestreCoFamily for a chance to be featured on our page next month! Let's share the passion for horses and style together! Keep shining, riders! ✨
• •Born from a shared love between a mother and daughter for the grace of horses and the thrill of fashion, Equestre Co is where passion meets performance. We pour our hearts into creating high-quality, stylish, and affordable equestrian wear that we, as riders ourselves, are proud to use. Join our family and ride with confidence and flair.