Brand Tone

Passionate & Authentic, Supportive & Artist-Centric, Resilient & Evolving, Community-Focused, Direct & Informative

Brand Values

• •Artistic Integrity & Freedom
• •Passion for Music
• •Longevity & Dedication
• •Community & Connection
• •Evolution & Growth
• •Ethical Operations

Best Practices

• •Prioritize Artist Voice: When promoting artists, let their unique voice and story shine through. Share their words, their art, and their journey authentically.
• •Emphasize Passion & Authenticity: Use language that reflects a genuine love for music and the scene. Avoid overly corporate or sterile phrasing. Connect on an emotional level.
• •Highlight Heritage & Evolution: Subtly weave in the label's long history and its ability to adapt, showcasing resilience and continued relevance without sounding dated.
• •Maintain a Supportive & Encouraging Stance: Whether talking about established acts or new signings, the underlying message should be one of belief in the artists and their vision.
• •Be Direct and Fan-Focused in Informational Posts: For news, releases, and store updates, be clear, concise, and make it easy for fans to get the information or products they're looking for, while still infusing a sense of community and excitement.

Social Perception

Respected & Legendary, Trustworthy & Artist-Friendly, Diverse Roster (within alternative/rock), Quality Physical Products, Staple of the Scene

Copy Examples

• •Headline: 35 Years of Raw Passion. Zero Compromises. Body: Equal Vision Records: Still championing the sounds that define generations. Discover your next obsession. #EqualVision #Since1990 #RealMusic
• •Headline: More Than A Label. It's a Family. Body: We're built on trust, artistic freedom, and a shared love for groundbreaking music. Supporting artists, empowering vision. That's the EVR way. [Link to artist roster] #EVRFamily #ArtistFirst
• •Headline: From Our Pressing Plant To Your Turntable. Body: The new [Band Name] album is here. Experience the warmth and raw energy on limited edition vinyl, pressed with care at Burlington Record Pressing, part of the Equal Vision family. Shop now! [Link to MerchNow] #VinylRevival #NewMusicFriday #EqualVisionRecords
• •Headline: The Sound of Authenticity. The Spirit of Independence. Body: For decades, we've been the home for artists who dare to be different. Dive into the Equal Vision catalog and hear the difference. #IndependentMusic #EVRHistory #FearlessArt
• •Headline: EVR Presents: The Future of [Genre e.g., Post-Hardcore]. Body: Meet [New Band Name] – pushing boundaries and carrying the torch. Listen to their debut single now and see why we believe they're next up. [Link to song/video] #NewBlood #EVRDiscovery #SupportNewMusic