Brand Tone

Friendly, practical, and slightly enthusiastic, focusing on simplicity and convenience.

Brand Values

• •Simplicity and Convenience
• •Quality and Innovation
• •Enjoyment and Relaxation
• •Protection and Safety

Best Practices

• •Emphasize the ease of setup and takedown in all communications.
• •Highlight the UPF 50+ sun protection and other safety features.
• •Focus on the lightweight and portable design for ease of travel.
• •Address potential wind resistance concerns by showcasing product sturdiness.
• •Promote the versatility of use in various outdoor scenarios (beach, park, etc.).

Social Perception

Cabana Easy is seen as a practical and functional solution for enhancing outdoor trips, known for convenience, shade, and ease of setup. While operating in a market aware of broader beach etiquette debates, it aims to be a positive and responsible product.

Copy Examples

• •Cabana Easy: Making beach days even better with our easy set up and take down!
• •Enjoy ultimate sun protection with our UPF 50+ cabanas. Relax, unwind, and enjoy every moment!
• •Set up and take down in less than 5 minutes! Your perfect beach companion is here.
• •Lightweight and travel-friendly: Take your Cabana Easy anywhere!
• •Wind resistant and built to last! Enjoy your beach day without worry.