Brand Tone

Professional & Expert, Passionate & Personal, Elegant & Refined, Inspiring & Creative, Helpful & Client-Focused, Accessible

Brand Values

• •Humanity & Personalized Service
• •Creativity & Originality
• •Passion
• •Authenticity & Character
• •Quality & Expertise
• •Collaboration
• •Elegance & Refinement

Best Practices

• •Emphasize Personalized Storytelling: Consistently weave in the 'why' behind the design – how it reflects the client's personality and needs, drawing from the brand's own passion for creation.
• •Balance Elegance with Accessibility: Use sophisticated language that speaks to quality and refinement, but ensure the overall message remains welcoming and understandable, reinforcing that great design is achievable.
• •Highlight Expertise Through Solutions: Instead of just listing services, describe how they solve client problems (e.g., 'simplify your démarches administratives', 'maximisant l'espace disponible'). This showcases expertise in a client-centric way.
• •Maintain a Warm and Human Voice: Even when discussing technical aspects like 3D modeling or administrative tasks, infuse the copy with a sense of passion, care, and human connection, reflecting the 'Humanity' value.
• •Visual-Verbal Cohesion: Ensure the language used in copy consistently matches the aesthetic presented in visuals (e.g., on TikTok and the website). If visuals are minimalist and elegant, the copy should echo this with clear, refined, and inspiring wording.

Social Perception

Perceived as a source of inspiration and expertise in interior design and decoration; seen as a professional interior design service with a focus on client satisfaction; potential confusion caused by fashion-focused social media profiles needs to be addressed.

Copy Examples

• •Headline: From Vision to Reality: Crafting Your Dream Interior. Body: At Épurée Chic, we blend passion with precision. Let us transform your space with bespoke 3D designs, expert space optimization, and a touch of minimalist warmth. Your journey to an elegant, authentic home starts here.
• •Headline: More Than Just Decor: It's Your Story, Beautifully Told. Body: We believe your home should be a true reflection of you. Our personalized approach, from initial concept to meticulous project management, ensures every detail resonates with your unique style. Discover the art of living, refined by Épurée Chic.
• •Headline: Unlock Timeless Elegance & Functional Design. Body: Imagine an interior that’s both stunningly beautiful and perfectly practical. Épurée Chic brings creative solutions and expert craftsmanship to every project, creating spaces that inspire and welcome. Plus, enjoy exclusive access to our curated e-shop and partner discounts.
• •Headline: Navigating Renovations? We Handle the Details, You Enjoy the Transformation. Body: From securing permits to coordinating artisans, Épurée Chic simplifies your renovation journey. Our comprehensive project management and administrative support mean a stress-free experience, culminating in a space you’ll love.
• •Headline: Discover Minimalist Warmth. Accessible Elegance for Every Home. Body: Épurée Chic proves that sophisticated design can be inviting and attainable. We specialize in creating interiors that are both minimalist and chaleureux (warm), ensuring your space is not just stylish, but truly yours.