Brand Tone

Aspirational yet Accessible, Confident and Quality-Focused, Passionate and Engaging, Smart and Value-Driven

Brand Values

• •Accessibility of Luxury
• •Quality and Craftsmanship
• •Value for Money
• •Passion
• •Customer Satisfaction
• •Ethical Responsibility
• •Precision and Safety

Best Practices

• •Emphasize "Accessible Luxury": Always balance aspirational language (e.g., "exclusive," "timeless," "sophisticated") with the core message of fair pricing and value. Avoid sounding cheap, but highlight the smart choice.
• •Maintain a Confident, Quality-Driven Voice: Use strong, positive language when describing the fragrances. Highlight the quality of ingredients, the craftsmanship, and the lasting power. Back up claims where possible (e.g., "inspired by," "crafted with precision").
• •Infuse Passion: Weave in the meaning of "ÉPRIS" ("in love") where appropriate to convey a genuine love for perfumery and a desire to share that with customers. Let the copy reflect enthusiasm for the scents.
• •Be Direct and Transparent (especially regarding "dupes"): Don't shy away from the "fragrance twin" or "inspired by" aspect. Frame it as a smart, informed choice for the consumer. Use clear, straightforward language when explaining this concept, as seen on their website.
• •Adapt to the Platform, Maintain the Core: While the tone on TikTok might be more playful and trend-driven than a formal website description, the core values of quality, accessible luxury, and passion should still underpin the message. Ensure consistency in the brand's promise across all channels.

Social Perception

ÉPRIS is perceived as a smart alternative for fragrance lovers who desire luxury scents without the high cost. They are seen as providing high-quality "inspired" fragrances. The brand likely appeals to individuals who are value-conscious but still appreciate quality and the experience of wearing fine fragrances.

Copy Examples

• •ÉPRIS: Fall in Love with Luxury, Without the Label Shock. Body: Why choose between quality and price? At ÉPRIS, meaning 'in love,' we pour our passion into crafting exquisite fragrances inspired by the world's most iconic scents. Experience the allure, the elegance, the lasting impression – all at a price that makes sense. Discover your new obsession.
• •Social Media Post (Instagram/Facebook): Image: A beautifully styled flat lay of an ÉPRIS perfume bottle with evocative ingredients (e.g., flower petals, spice elements). Caption: Scent of Distinction. Price of Reason. ✨ ÉPRIS brings you the essence of luxury, meticulously recreated for the modern fragrance enthusiast. Long-lasting, high-quality, and inspired by the legends. What scent will you fall in love with today? #EprisFragrances #LuxuryInspired #ScentStyle #AffordableLuxury #PerfumeDupe
• •TikTok Video Concept: Visual: Quick cuts showing a high-end designer perfume bottle, then an ÉPRIS bottle, then someone confidently enjoying the ÉPRIS scent. Text Overlay: "Their price: €€€€" -> "Our Price: €€" -> "The Scent: Identical Bliss." Voiceover/Sound: "Stop paying for a name. Start paying for the scent you adore. ÉPRIS: Luxury, made accessible. #Epris #FragranceDupe #SmartScent #LuxuryForLess" [Reference to "Zahle für den Duft, nicht für die Marke"]
• •Website Banner: Experience Timeless Elegance. Uncompromising Quality. Fair Price. ÉPRIS Fragrances – Inspired by the best, crafted for you.
• •Email Subject Line: Ready to Smell Expensive (Without Breaking the Bank)? Email Body Snippet: At ÉPRIS, we believe the art of fragrance shouldn't come with an inaccessible price tag. We meticulously develop high-quality fragrance twins that capture the essence of your favorite luxury perfumes, ensuring you experience the same sophistication and longevity. Fall in love with fragrance all over again.