Brand Tone

Inspiring & Creative, Supportive & Community-Focused, Authoritative & Knowledgeable, Quality-Conscious & Trustworthy, Enthusiastic & Passionate

Brand Values

• •Quality & Performance
• •Customer Success & Support
• •Community & Collaboration
• •American Made
• •Family Owned
• •Innovation & Versatility
• •Eco-consciousness (with EcoPoxy line)

Best Practices

• •Emphasize Quality and American Craftsmanship: Consistently highlight the "Made in USA" aspect and the superior quality of the resins. Use words like "premium," "flawless," "durable," "professional-grade."
• •Foster a Sense of Community and Support: Use inclusive language ("makers like you," "your partners in creativity"). Encourage interaction by directing users to community groups or expert advice.
• •Inspire Creativity Through Visual Language: Even in text, evoke the visual appeal of epoxy projects. Use descriptive words that paint a picture of the results: "crystal-clear," "glass-like," "stunning," "breathtaking," "vibrant."
• •Maintain an Authoritative yet Approachable Voice: Position the brand as an expert ("#1 supplier," "specialists") but ensure the language remains accessible and encouraging, avoiding overly technical jargon where possible, or explaining it clearly.
• •Showcase Passion and Enthusiasm: Let the genuine love for the craft shine through. Use an upbeat and positive tone that reflects excitement for customers' projects and the potential of the products.

Social Perception

Positive Product Experience, Helpful Customer Service, Appreciation for DIY & Creativity, Trust in "Made in USA", Community Hub, EcoPoxy Considerations

Copy Examples

• •Headline: Unlock Your Creative Vision with Crystal-Clear Epoxy US Resin. Body: Dream it, design it, create it. Our premium, American-made epoxy resins empower artists and makers like you to bring breathtaking projects to life. From stunning river tables to intricate jewelry, expect flawless, durable results every time. Ready to pour your passion?
• •Headline: Your Masterpiece Awaits. We’re Here to Help You Create It. Body: At Epoxy US, we're more than just a supplier – we're your partners in creativity. As a family-owned business, we’re committed to providing top-quality resins and the expert support you need. Got a question? Our specialists are ready! Join our vibrant Facebook community and share your journey!
• •Headline: The Secret to Flawless Finishes? It’s All in the Pour. Body: Discover the Epoxy US difference. Our meticulously formulated resins offer exceptional clarity, UV resistance, and user-friendly application. Perfect for pros and hobbyists alike, achieve that professional, glass-like finish you’ve been searching for. Elevate your craft with the best.
• •Headline: Create with Confidence. Create with Epoxy US. Body: Proudly made in the USA, our epoxy resins are formulated for superior performance and reliability. Whether you're coating a countertop or casting a unique art piece, trust Epoxy US for vibrant colors, rock-solid durability, and a finish that truly stands out. What will you create today?
• •Headline: Join the Movement of Makers with EcoPoxy & Epoxy US! Body: Explore a world of possibilities with EcoPoxy's bio-based resins, supplied by your trusted partner, Epoxy US. Perfect for eco-conscious creators seeking stunning results with a lower environmental impact. Let your creativity flow, beautifully and more sustainably.