Brand Tone

Professional & Knowledgeable, Supportive & Empowering, Inspiring & Creative, Trustworthy & Reliable, Approachable & Friendly

Brand Values

• •Quality
• •Customer Success/Empowerment
• •Innovation
• •Durability & Longevity
• •Creativity & Craftsmanship
• •American Made

Best Practices

• •Prioritize Clarity and Simplicity: While emphasizing "industrial grade," ensure instructions and product benefits are easy for a DIY audience to understand. Avoid overly technical jargon where possible, or explain it clearly.
• •Balance Professionalism with Inspiration: Maintain a knowledgeable voice regarding product capabilities while simultaneously inspiring users with the creative potential and beautiful outcomes they can achieve.
• •Showcase Customer Success: Regularly feature user-generated content and testimonials. Frame these stories to highlight how Epoxy Plus helped them achieve their vision, reinforcing the empowering aspect of the brand.
• •Be Solution-Oriented and Supportive: In all communications, whether marketing copy or customer service interactions, focus on providing solutions and support. Anticipate customer questions and address them proactively in website FAQs, blog posts, or social media content.
• •Emphasize Quality and Durability: Consistently weave in messages about the high-grade nature of the products, their longevity, and the value of investing in a product made in the USA, reinforcing trustworthiness.

Social Perception

DIY-Friendly Specialist, Quality Provider, Inspirational Resource, Responsive (on their channels)

Copy Examples

• •Headline: Unleash Your Inner Artisan: Professional Epoxy Results, Made Easy. Body: Dreaming of a stunning river table or a flawless countertop? Our industrial-grade epoxy kits are designed for both seasoned pros and ambitious DIYers. Get ready to transform your space with confidence. #EpoxyPlus #DIYMadePro
• •Headline: Built to Last. Designed to Amaze. That's the Epoxy Plus Promise. Body: Why settle for less? Our American-made epoxy resins deliver unmatched durability and a breathtaking finish for your floors, countertops, and art. Invest in quality that shines for years to come. #IndustrialGradeEpoxy #USAMadeQuality
• •Headline: Your Vision, Our Epoxy. Let's Create Something Incredible. Body: From vibrant resin art to sleek, modern surfaces, Epoxy Plus empowers your creativity. Explore our range of colors and effects, backed by expert support every step of the way. What will you create next? #EpoxyArt #CreativeProjects #EpoxySupport
• •Headline: Don't Just Renovate, Rejuvenate! Discover the Power of Epoxy Plus. Body: Give your tired surfaces a new lease on life! Our easy-to-use epoxy systems provide a high-end, resilient finish that’s surprisingly simple to achieve. See the transformation for yourself. #HomeImprovement #EpoxyFloors #CountertopResin
• •Headline: The Secret to Show-Stopping Surfaces? It’s Epoxy Plus. Body: Professionals trust it. DIYers love it. Our premium epoxy delivers that "wow" factor with superior clarity, strength, and ease of application. Elevate your next project from ordinary to extraordinary. #EpoxyResinKit #ProFinishDIY