Brand Tone

Inspirational, Artistic, and Passionate.

Brand Values

• •Creativity and Uniqueness
• •Quality Craftsmanship
• •Fusion of Nature and Art
• •Sustainability
• •Passion and Enthusiasm

Best Practices

• •Lead with the "Why": Always start with the core values of artistry, nature, and uniqueness. Instead of saying "New table for sale," say "A new piece of functional art is ready for its home."
• •Use Evocative and Sensory Language: Use words that appeal to sight and touch. Describe the "smooth, glass-like finish" of the resin, the "rich, natural grain" of the wood, and the "vibrant, flowing colors."
• •Tell the Story: Weave the brand's story into your content. Mention the founders' passion, the commitment to sustainability (planting trees), or the inspiration behind a specific piece. This builds a connection beyond the transactional.
• •Emphasize Uniqueness: Consistently use words like "unique," "one-of-a-kind," "custom," and "handmade." This reinforces the brand's primary value proposition and justifies its premium positioning.
• •Maintain a Visually Cohesive Brand: The tone is not just verbal; it's visual. Ensure all photography and videography are high-quality, artistic, and align with the modern, clean, and nature-focused aesthetic of the brand. The copy should complement these visuals, not just describe them.

Social Perception

Perceived as a premium, artistic, authentic, and dedicated brand, specializing in unique, nature-inspired art pieces, reinforced by high-quality visual content.

Copy Examples

• •Where the wild grain of timber meets a vibrant river of resin. Each table we create isn't just furniture; it's a centerpiece of conversation, a unique story of nature and art in your home. Dare to be different. #EpoxeeArt #HandmadeFurniture #ResinTable #InteriorDesign #WhereNatureMeetsArt
• •Your home is a canvas. Don't furnish it. Curate it. At Epoxee, we fuse raw wood with brilliant epoxy to create functional art that reflects your unique style. From stunning dining tables to captivating serving boards, discover a piece that speaks to you. Learn more and begin your design journey on our website.
• •Like a sunset captured in wood, our Siena Orange serving board brings warmth and vibrant energy to any gathering. Handcrafted from solid [Type of Wood], this board features a fiery stream of our signature Siena Orange resin. Perfect for presenting your culinary creations or as a standalone piece of art for your kitchen. Each board is meticulously shaped and finished, ensuring a one-of-a-kind masterpiece.
• •Subject: The Forest & The Flame: Introducing Our New Collection At Epoxee, we believe every home deserves a touch of the extraordinary. This season, we've ventured deeper into the woods and harnessed new, vibrant colors to bring you a collection that's bolder and more beautiful than ever. Be the first to explore unique pieces born from passion, wood, and resin.
• •Epoxee began with two friends and one shared vision: to bring the integrity of nature into the heart of your home. We don't just build furniture; we craft experiences. By combining the timeless beauty of Bulgarian wood with the limitless possibilities of epoxy resin, we create unique pieces that are as much a part of your story as they are of ours.