Brand Tone

Elegant & Sophisticated, Personal & Attentive, Joyful & Exuberant, Confident & Timeless, Artistic & Passionate

Brand Values

• •Individuality & Self-Expression
• •Craftsmanship & Quality
• •Timeless Elegance
• •Joy & Empowerment
• •Client-Centricity
• •Ethical & Sustainable Considerations

Best Practices

• •Embrace Elegant Language: Use sophisticated yet accessible vocabulary. Avoid overly casual slang or jargon. Focus on evocative and descriptive words that paint a picture of luxury and craftsmanship.
• •Highlight the "Joyful" & "Empowering" Aspect: Infuse copy with positivity and enthusiasm. Connect the clothing to feelings of confidence, delight, and self-expression.
• •Emphasize Craftsmanship & Exclusivity: Consistently mention the "Made in London" aspect, the bespoke nature, the quality of materials (including unique and ethically sourced fabrics), and the attention to detail. This reinforces the luxury positioning.
• •Maintain a Personal and Client-Focused Voice: Even in broader communications, let the care for the individual client shine through. Use "you" and "your" to make the reader feel directly addressed and valued.
• •Tell Stories: Whether it's the inspiration behind a collection, the journey of a bespoke piece, or the founder's passion, storytelling creates an emotional connection and reinforces the brand's unique identity and values.

Social Perception

Luxury & Exclusivity, High Quality & Unique Designs, Personalized Service, Classic with a Twist, Discreet & Discerning

Copy Examples

• •Social Media Post (Image: A vibrant, uniquely textured Eponine coat): Unveiling a silhouette that sings with colour and dances with texture. Each Eponine piece is a conversation started, a story woven, empowering you to be unapologetically seen. Discover the joy of bespoke. #EponineLondon #CraftedInLondon #TimelessElegance #JoyfulDressing
• •Website Banner (Highlighting a new collection): Eponine London: Where timeless style meets exuberant joy. Explore our latest collection, meticulously crafted in London to celebrate your unique elegance.
• •Email to a Client (Post-consultation): Dear [Client Name], It was a true delight to explore your vision during our consultation today. We are already envisioning the [Specific Garment] taking shape, a piece as unique and vibrant as you are. We're excited to embark on this creative journey together. Warmly, The Eponine Team.
• •Product Description (For a dress inspired by the 50s): Evoke the grace of a bygone era with our 'Riviera Dream' dress. A full skirt and cinched waist celebrate classic femininity, while our exclusive [Fabric Type] print adds a touch of modern exuberance. Designed to be cherished, crafted to empower. Made with meticulous care in our London atelier.
• •Brand Story Snippet (For 'About Us' page): At Eponine, we believe in the transformative power of clothing. It's more than fabric and thread; it's a feeling, an expression, a quiet confidence that comes from wearing something truly yours. Inspired by enduring elegance and a love for vibrant detail, we craft heirlooms of the future, each piece a testament to joy and individuality.