Brand Tone

Professional and Expert, Reliable and Trustworthy, Sustainable and Responsible, Customer-Centric and Supportive, Approachable and Human

Brand Values

• •Quality
• •Sustainability
• •Reliability
• •Expertise
• •Customer Focus
• •Integrity
• •Value

Best Practices

• •Prioritize Clarity and Expertise: Use precise, professional language that reflects your deep understanding of enterprise IT hardware. Avoid overly casual slang but ensure technical information is accessible.
• •Emphasize Reliability and Trust: Consistently highlight quality control processes, warranties, certifications, and positive customer experiences to build and maintain trust.
• •Integrate Sustainability Messaging Naturally: Weave in the benefits of the circular economy and responsible IT lifecycle management as a core part of the value proposition, not just an add-on.
• •Maintain a Customer-Centric Approach: Address customer pain points (budget constraints, need for quick replacements, desire for sustainable options) and frame solutions around their needs. Use 'you' and 'your business' to make it personal.
• •Adapt Slightly for Platform, Not Persona: While the core tone remains professional and expert, allow for slight variations. LinkedIn can be more formal and industry-focused, while Instagram might allow for more visual storytelling and a glimpse into company culture, but the underlying values of quality and reliability should always shine through. Avoid drastically different personalities across platforms.

Social Perception

Positive, Trusted Partner, Advocate for Sustainability, Knowledgeable Experts

Copy Examples

• •Headline (Website/Ad): 'Extend Your IT Budget, Not Your Footprint. Discover Enterprise-Grade Refurbished Hardware You Can Trust.'
• •Social Media Post (LinkedIn): 'The future of IT is circular. At Epoka, we're proud to provide top-quality refurbished servers, storage, and networking solutions that help your business thrive while supporting a sustainable planet. Learn how our expertise can benefit you. #EnterpriseIT #Sustainability #CircularEconomy #RefurbishedHardware'
• •Email Subject Line (to existing clients): 'Need to Scale? Epoka’s Certified Refurbished Equipment is Ready to Ship.'
• •Product Description Snippet: 'Each [Product Name] undergoes our rigorous 21-point testing process, ensuring it meets or exceeds OEM standards. Backed by our comprehensive warranty and expert support, you can integrate with confidence. Quality, reliability, and significant savings – that's the Epoka promise.'
• •Instagram Post Caption (with image of team/warehouse): 'Behind every piece of expertly refurbished hardware is a dedicated team committed to quality and sustainability. We're passionate about giving IT a longer life! ♻️💻 #EpokaTeam #ITExperts #SustainableTech #QualityRefurbished'