Brand Tone

Patriotic and Supportive, Adventurous and Active, Value-Driven and Straightforward, Confident and Stylish, Community-Oriented, Approachable and Engaging

Brand Values

• •Patriotism and Service
• •Affordability and Value
• •Quality and Durability
• •Authenticity and Lifestyle
• •Customer Focus
• •American Made/Owned Pride

Best Practices

• •Always Lead with "Veteran-Owned": Consistently highlight this core identity in bios, "About Us" sections, and relevant posts. It’s a key differentiator and value proposition.
• •Balance Patriotism with Inclusivity: While celebrating service, ensure the overall messaging remains welcoming to a broad audience who values quality, affordability, and an adventurous spirit.
• •Emphasize "Affordable Quality": Continuously reinforce the message that customers don't have to sacrifice quality or style for a fair price. Use phrases like "designer quality, affordable price."
• •Show, Don't Just Tell, the "Epoch Lifestyle": Use visuals and storytelling (user-generated content, ambassador stories, blog posts) to depict the adventurous, memory-making lifestyle the brand embodies.
• •Maintain an Approachable, Confident Voice: Whether it's a product description, social media update, or customer service interaction, the tone should be straightforward, helpful, and exude confidence in the product and brand values without being arrogant. Use clear, direct language.

Social Perception

Positive for Value and Patriotism, Trusted for Specific Uses, Mixed on Durability/Warranty, Seen as an Alternative to Big Brands, Engaging and Modern

Copy Examples

• •Headline: "Serve Your Style. Honor Your Service. Epoch Eyewear: Veteran-Owned, Adventure-Ready." Body: "Built by those who served, for those who live boldly. Get premium, durable sunglasses at prices that make sense. Quit overpaying. Start living your Epoch."
• •Social Media Post (Image: Someone fishing/hiking wearing Epoch): "The only thing clearer than this view? The value you get with Epoch Eyewear. 100% UVA/UVB protection, shatterproof lenses, and a price that lets you focus on the adventure, not the cost. #EpochLifestyle #VeteranOwned #AdventureMore"
• •Product Description Snippet (for a tactical model): "When duty calls, or the range beckons, trust Epoch. Our [Model Name] tactical sunglasses meet ANSI Z87.1 standards, delivering the shatterproof protection and clear vision you need. Built tough, priced right. Because a hero's gear shouldn't break the bank."
• •Email Subject Line: "Tired of $200 Price Tags for $20 Quality? We Are Too." Email Body Snippet: "At Epoch Eyewear, we started at a dining room table with a mission: to deliver top-tier, stylish sunglasses without the markups. As a veteran-owned company, integrity is in our DNA. Experience the difference quality and fair pricing make."
• •Short Ad Copy: "Look Good. Feel Great. Pay Fair. Epoch Eyewear. Adventure-tested, veteran-approved sunglasses for every American. Find your look."