Brand Tone

Professional, direct, and educational. The language is that of an experienced consultant or advisor, building authority and trust through expertise and a no-nonsense approach to business solutions.

Brand Values

• •Pragmatism
• •Expertise & Guidance
• •Empowerment
• •Customer-Centricity (for their clients' customers)

Best Practices

• •Lead with a Problem, Offer the Solution: Start copy by identifying a common business pain point (e.g., "Low conversion rates," "Banks said no for a loan") and immediately position Epoch BG as the direct solution. This reinforces the expert, problem-solver tone.
• •Use Direct, Action-Oriented Language: Employ strong verbs and clear commands. Instead of "We can assist with," use "We build," "We resolve," "We secure." This conveys confidence and expertise.
• •Educate, Don't Just Sell: Frame content as advice or an educational resource. Use blog posts and descriptions to explain *why* certain things are important (e.g., "Why Geotargeted Landing Pages Are Better Than Google Paid Ads"), establishing authority.
• •Back Claims with Logic: When making a statement, explain the reasoning behind it. For example, when advising a client on their website, explain that a lack of trust signals or a confusing layout directly leads to high bounce rates.
• •Maintain a Professional, Third-Person Voice: In most marketing materials, refer to the company as "Epoch BG" or "we" and the customer as "you" or "your business." This creates a clear, professional client-consultant relationship, avoiding overly casual or familiar language that would conflict with the established tone.

Social Perception

Difficult to gauge due to limited online presence beyond their website; likely perceived as a professional service provider by direct clients, with minimal public discussion, save for a single 8-year-old analytical Reddit comment.

Copy Examples

• •Stop guessing. Start growing. We provide the capital, e-commerce expertise, and strategic guidance your business needs to thrive online.
• •A beautiful store is useless without sales. We build Shopify sites that are engineered for conversion, focusing on mobile optimization, customer trust signals, and a seamless path from click-to-cart.
• •90% of online stores fail because they can't drive sales or keep customers. Don't be one of them. At Epoch BG, we fix the foundational issues that are holding you back. Get your free e-commerce site analysis today.
• •3 Reasons Your Traffic Isn't Converting (And How to Fix Them).
• •Is your website losing you money? Let's find out.