Brand Tone

Professional, Elegant, and Understated

Brand Values

• •Durability and Quality
• •Scandinavian Minimalism
• •Sustainability
• •Craftsmanship and Innovation
• •Customization and Flexibility

Best Practices

• •Lead with Performance: Always anchor the copy in the core value of durability. Use strong, confident words like "durable," "high-performance," "resilient," and "long-lasting."
• •Use Sophisticated Aesthetic Language: Frame the design with elegant and professional terms. Words like "minimalist," "understated," "refined," "classic," and "timeless" align perfectly with the brand's Scandinavian roots.
• •Integrate Sustainability Seamlessly: Weave sustainability into the narrative as a standard feature, not an afterthought. Mention "Cradle to Cradle," "Econyl yarn," and "recycled materials" as proof of a modern, responsible brand.
• •Know the Audience: Write for architects, designers, and facility managers. Use a professional tone and focus on solutions that solve their challenges (e.g., performance in high-traffic areas, customization options, and long-term value).
• •Maintain a Consistent Voice: Whether on a website, in a brochure, or on social media, the voice should remain the same: expert, elegant, and confident. Avoid slang, hyperbole, or overly casual language that would dilute the brand's premium positioning.

Social Perception

The perception of EPOCA within its target market is that of a premium, reliable, and design-forward flooring solution. It is viewed as an investment in quality and aesthetics for commercial environments. Distributors and partners describe it as a "classic" in the Ege portfolio, particularly suitable for offices and public spaces due to its minimalist look and high performance. The association with renowned designers like Christian Lacroix and Tom Dixon on other Ege collections elevates the overall brand prestige. The consistent focus on sustainability credentials further enhances its reputation as a responsible and modern choice.

Copy Examples

• •Beyond the surface, true design endures. The EPOCA collection embodies the principles of Scandinavian minimalism, offering a foundation of understated elegance and unparalleled durability. Specify a floor that not only complements your vision but sustains it for years to come.
• •High Traffic. High Expectations. The Answer is EPOCA. Engineered for the most demanding commercial spaces, our carpets combine timeless design with extreme durability to ensure your first impression is a lasting one.
• •What does sustainable performance look like? It looks like our EPOCA collection. With Cradle to Cradle Certified® options and our proprietary Ecotrust backing made from recycled materials, we're creating floors that are as responsible as they are resilient. #SustainableDesign #CommercialFlooring #ScandinavianDesign
• •The EPOCA Classic collection offers the quintessential minimalist aesthetic for modern interiors. Available in 32 curated colors, these wall-to-wall carpets and tiles provide a flawless, high-performance canvas for offices, hotels, and public spaces that demand both style and substance.
• •EPOCA by Ege Carpets. The Art of Endurance. Scandinavian Design for Spaces That Matter.