Brand Tone

Empowering, Reassuring & Supportive, Direct & Clear, Approachable & Friendly

Brand Values

• •Safety & Security
• •Empowerment
• •Preparedness
• •Peace of Mind
• •Accessibility

Best Practices

• •Lead with Empowerment: Frame messages around strength, confidence, and capability rather than fear. Use active voice and strong verbs.
• •Maintain a Reassuring Presence: Acknowledge concerns but pivot quickly to solutions and support. Emphasize peace of mind as a key benefit.
• •Be Clear and Direct About Products: Avoid jargon. Explain how safety devices work and their benefits in simple, unambiguous terms.
• •Use Inclusive and Supportive Language: While the primary audience may be women, ensure the language is broadly supportive of anyone seeking personal safety. Avoid victim-blaming or overly alarmist tones.
• •Infuse Positivity and Hope: Focus on the positive outcomes of being prepared – freedom, confidence, and the ability to enjoy life more fully. Balance the seriousness of safety with an optimistic outlook.

Social Perception

Positive & Necessary, Niche & Targeted, Trustworthy (Aspiring), Proactive & Modern

Copy Examples

• •Headline (Empowering & Direct): Your Safety. Your Power. Carry Confidence Everywhere. Body: Don't let fear dictate your life. Our SafeVibes Safety Keychain is designed for your peace of mind, equipping you with the tools to feel secure and in control, no matter where you go.
• •Instagram Post (Reassuring & Supportive): We get it. The world can feel uncertain. That's why we created SafeVibes – to offer a little extra security and a lot more confidence. You deserve to walk freely and live boldly. We're here to support you. #SafeVibes #PersonalSafety #Empowered
• •Product Description Snippet (Clear & Functional): Compact. Powerful. Always Ready. The SafeVibes Safety Alarm emits a 130dB siren to deter threats and attract attention instantly. Easy to activate, simple to carry – essential for your everyday peace of mind.
• •Email Subject Line (Approachable & Benefit-Oriented): Feel Safer on Your Evening Walks? We Can Help ✨ Body Intro: Hi [Name], Enjoying your daily routine shouldn't come with a side of anxiety. Discover how SafeVibes is helping thousands feel more secure and empowered every day...
• •Website Banner (Empowering & Action-Oriented): Step Out Confidently. Live Life Uninterrupted. Explore SafeVibes Today.