Brand Tone

Functional and promotional, direct and product-focused, straightforward and transactional.

Brand Values

• •Variety and Choice
• •Value for Money
• •Accessibility
• •Clarity and Transparency

Best Practices

• •Develop a Brand Voice Chart: Create a document that clearly defines the brand's tone (e.g., "helpful, not pushy," "inspiring, not exclusive") and provides examples of what to say and what to avoid.
• •Maintain a Consistent Style Guide: Ensure that all written content, from website copy to social media posts, adheres to a consistent style in terms of grammar, punctuation, and formatting.
• •Use a Conversational yet Professional Tone: Write as if you're having a helpful conversation with a customer. Be approachable and friendly, but maintain a level of professionalism that builds trust.
• •Focus on "You" and "Your": Frame your copy around the customer's needs and desires. Use "you" and "your" to make the content more personal and engaging.
• •Tell a Story: Even in product descriptions, try to tell a small story about how the product can enhance the customer's life. This creates an emotional connection that goes beyond just features and specifications.

Social Perception

Somewhat neutral, largely tied to products; perceived as a large, accessible, and budget-friendly furniture retailer.

Copy Examples

• •Redefine your living space. ✨ Our new collection has arrived, blending timeless design with modern comfort. Discover pieces that tell your story. #HomeInspo #FurnitureDesign #NewArrivals
• •Summer Sale Now On! ☀️ Get up to 40% off on outdoor furniture and create your perfect summer oasis. Shop now and soak up the savings!
• •We miss you! As a thank you for being a valued customer, here's an exclusive 15% off your next order. Let's find the perfect piece to complete your home.
• •Crafted with precision and care, our solid wood dining table is more than just furniture —it's the heart of your home. Built to last for generations of shared meals and memories.
• •Living large in a small space? It's all about smart solutions. Discover our top 5 furniture picks that maximize style and function without compromising on space. #SmallSpaceLiving #SmartFurniture