Brand Tone

Helpful, reliable, and inspiring; friendly, accessible, professional, modern, and warm.

Brand Values

• •Customer-Centricity
• •Quality and Value
• •Personalization and Style
• •Reliability and Trust
• •Modernity

Best Practices

• •Always Be Helpful: Frame your copy around solving the customer's problem. Instead of just listing features, explain the benefits. (e.g., " ample storage" becomes "a clutter-free space").
• •Use the "Reliable Friend" Voice: Write as if you are a knowledgeable and trusted friend giving good advice. Keep the language clear, professional, but also warm and accessible. Avoid overly technical jargon.
• •Show, Don't Just Tell: Incorporate customer testimonials and user-generated content into your marketing. This provides social proof and reinforces your brand values of trust and quality more powerfully than your own claims can.
• •Highlight Your Experience: Subtly weave your 25 years of experience into the narrative. This builds confidence and positions you as an expert, justifying quality and service claims.
• •Maintain Consistency Across Platforms: While the format may change from a TikTok video to a website description, the core message and tone should not. The inspiring, reliable, and customer-focused voice should be recognizable everywhere your brand lives.

Social Perception

The public perceives Epipla Grande as a trustworthy and reliable source for affordable and stylish furniture. Customers often become repeat buyers due to positive overall experiences, seeing the brand as a significant step-up from typical online furniture purchases, with quality and service exceeding expectations. Their proactive after-sales service further builds trust and fosters positive word-of-mouth.

Copy Examples

• •Your living room is the heart of your home. Make it beat with style. Introducing our new sofa collection, designed for endless conversations and cozy nights in. With 25 years of experience in turning houses into homes, we’re here to help you find your perfect match. Discover the collection. #EpiplaGrande #TheSolutionForYourHome #NewArrivals #LivingRoomInspo
• •Refresh your space this season! Our Summer Sale is on, with incredible prices on best-selling furniture. Quality you can trust, prices you’ll love, and the service you deserve. Don’t wait, create the home you’ve been dreaming of today. Shop now and enjoy free delivery and assembly in Attica. #EpiplaGrande #FurnitureSale #HomeDecor #QualityFurniture
• •The feeling when your new furniture arrives AND gets assembled for you. We handle the hard part so you can get right to enjoying your beautiful new space. That's the Epipla Grande promise! 😉 #EpiplaGrande #FurnitureHacks #Assembly #CustomerService #HomeStyle
• •The Serenity Bedroom Set: Your Personal Retreat. Escape the day and enter a sanctuary of peace and style. The Serenity Bedroom Set combines modern design with timeless elegance, crafted from high-quality materials built to last. With its clean lines and smart storage solutions, it’s not just furniture; it’s the foundation for a restful night and a great morning. Let us help you build your dream bedroom.
• •See why our customers say "Bravo!" "I was hesitant to order furniture online, but my experience was perfect. The communication was excellent, the sofa is exactly what I wanted, and the delivery team was so professional. I've never had a company follow up to make sure I was happy. A thousand bravos for your professionalism!" - A.D., a happy new member of the Epipla Grande family. We're not just selling furniture; we're building relationships.