Brand Tone

Expert & Authoritative, Sophisticated & Luxurious, Scientific & Evidence-Based, Inclusive & Caring, Minimalist & Efficacious, Aspirational & Confident

Brand Values

• •Efficacy & Results-Driven
• •Scientific Rigor & Innovation
• •Inclusivity
• •Transparency
• •Quality & Luxury
• •Holistic Approach
• •Empowerment through Education

Best Practices

• •Lead with Expertise, Soften with Empathy: Always ground claims in science and Dr. Jeanniton's authority, but communicate in a way that is approachable, understanding, and acknowledges the user's aspirations and concerns (e.g., "We understand the journey to radiant skin...").
• •Use Precise & Scientific (Yet Accessible) Language: Incorporate terms like "bioidentical collagen," "epidermal growth factors," "time-release retinol," but explain their benefits clearly without overwhelming jargon. The "Doctor's Note" section on the website is a good example.
• •Maintain a Sophisticated & Confident Voice: Language should be polished, assured, and reflect the premium nature of the brand. Avoid overly casual slang or overly aggressive sales tactics. The tone should convey quiet confidence in the product's efficacy.
• •Emphasize Inclusivity Naturally: Weave in the brand's commitment to all skin tones, especially melanin-rich skin, as a core part of its formulation philosophy, rather than an afterthought. Highlight how this focus benefits everyone by prioritizing gentleness and efficacy.
• •Focus on "Evolved Clinical" & Solutions: Position epi.logic not just as clinical, but as a modern, more thoughtful, and aesthetically pleasing evolution of traditional clinical skincare. Frame products as intelligent solutions to specific concerns (e.g., hyperpigmentation, dullness, sensitivity).

Social Perception

Highly Credible & Trustworthy, Effective, Especially for Hyperpigmentation and Sensitive Skin, Luxury & High-End, Chic & Aesthetically Pleasing, Inclusive & Black-Owned, Innovative

Copy Examples

• •Headline: The Science of Radiance. The Art of You. Body: Dr. Jeanniton's expertise in facial aesthetics meets advanced dermatological science. Epi.logic delivers meticulously formulated skincare that understands the nuances of your skin, especially melanin-rich complexions. Experience clinical efficacy, evolved into an art form. #Epilogic #ClinicalArtistry #SkincareEvolved
• •Headline: Logic Over Hype. Results Over Promises. Body: Tired of trends that don't deliver? Epi.logic is founded on evidence-based actives and a deep understanding of skin's architecture. Our potent, multitasking formulas simplify your routine while maximizing visible improvement. Invest in intelligent skincare. #IntelligentSkincare #EvidenceBasedBeauty #DrJeanniton
• •Headline: Inclusive Clinical. Exclusively Effective. Body: At epi.logic, we believe powerful skincare should be for every skin tone. Dr. Chaneve Jeanniton formulated our line to center the needs of hyperpigmentation-prone and sensitive skin, creating solutions that deliver uncompromising results for all. Discover the difference. #InclusiveBeauty #MelaninRichSkin #SensitiveSkinSolutions
• •Headline: Your Skin's Master Plan, Crafted by an Expert. Body: Achieve your skin goals with epi.logic's targeted treatments. From our acclaimed Master Plan Collagen Renew Growth Factor Serum to the restorative The Total Package cream, each product is a testament to Dr. Jeanniton's precision and passion for visible, lasting results. #MasterYourSkin #ExpertFormulated #LuxurySkincare
• •Headline: Elevate Your Ritual. Embrace the Logic. Body: Skincare is self-care. Epi.logic transforms your daily routine into a sensorial experience with elegant textures and proven actives. Feel the confidence of clinically backed formulations designed to bring joy and visible results to your complexion. #SensorialSkincare #JoyInTheRoutine #EpiLogicGlow